{"id":54073,"date":"2026-11-10T08:06:20","date_gmt":"2026-11-10T08:06:20","guid":{"rendered":"https:\/\/blogadmin.vpsvc.com\/hub\/?p=54073"},"modified":"2026-11-10T14:53:54","modified_gmt":"2026-11-10T14:53:54","slug":"llm-discoverability-guide","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/llm-discoverability-guide\/","title":{"rendered":"Beyond Google: How to make your small business visible to ChatGPT, Gemini and other LLMs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A customer looking for a local business once might have searched <em>\u201cplumber Manchester\u201d<\/em>. Now, they can ask <em>\u201cWho can fix a leaking boiler in South Manchester this weekend, and what should I expect to pay?\u201d<\/em> 35% of UK consumers surveyed by <a href=\"https:\/\/business.adobe.com\/uk\/blog\/adobe-digital-insights-retail-in-flux\" target=\"_blank\" rel=\"noopener nofollow\">Adobe<\/a> had already used generative AI to help them shop in 2025, while 44% of AI-search users surveyed by <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/new-front-door-to-the-internet-winning-in-the-age-of-ai-search\" target=\"_blank\" rel=\"noopener nofollow\">McKinsey<\/a> called it their primary or preferred source of insight, ahead of traditional search at 31%.<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\">A customer looking for a local business once might have searched <em>\u201cplumber Manchester\u201d<\/em>. Now, they can ask <em>\u201cWho can fix a leaking boiler in South Manchester this weekend, and what should I expect to pay?\u201d<\/em> 35% of UK consumers surveyed by Adobe<sup data-fn=\"0c9ae279-3248-4e4e-9628-3e465471c0b8\" class=\"fn\"><a href=\"#0c9ae279-3248-4e4e-9628-3e465471c0b8\" id=\"0c9ae279-3248-4e4e-9628-3e465471c0b8-link\">1<\/a><\/sup> had already used generative AI to help them shop in 2025, while 44% of AI-search users surveyed by McKinsey<sup data-fn=\"aac83b9a-3843-44be-ad5d-f7bd4b3061db\" class=\"fn\"><a href=\"#aac83b9a-3843-44be-ad5d-f7bd4b3061db\" id=\"aac83b9a-3843-44be-ad5d-f7bd4b3061db-link\">2<\/a><\/sup> called it their primary or preferred source of insight, ahead of traditional search at 31%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, Google still matters, but small business SEO now has another discovery route to account for. This Large Language Models (LLMs) guide for small businesses shows you how to optimise your business for LLMs alongside traditional search, helping AI tools find accurate information about your business, understand what you offer and connect you with relevant customer searches.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Key takeaways            <\/div>\n            <div class=\"text\">\n                <ul>\n<li aria-level=\"1\">Small business LLM discoverability matters because customers increasingly use AI search to find, compare and choose businesses that match specific needs.<\/li>\n<li aria-level=\"1\">Optimise your business for LLMs by keeping important website pages accessible to search engines and AI search crawlers.<\/li>\n<li aria-level=\"1\">Help LLMs understand your business with clear details about what you offer, who you serve and where you operate.<\/li>\n<li aria-level=\"1\">Keep business information consistent across your website, Google Business Profile and other online listings so LLMs pull the same accurate facts from every source.<\/li>\n<li aria-level=\"1\">Strengthen AI search visibility with genuine customer reviews, relevant directory listings, media coverage and mentions on trusted websites.<\/li>\n<\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Need an online home for your business?                 <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                     Build a professional website today.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.co.uk\/digital-marketing\"\n   title=\"Build your website\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/54073;https:\/\/www.vistaprint.co.uk\/digital-marketing;Content:Text Link;Build your website\" data-tracking-navigation-detail=\"Build your website\">\n    Build your website<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<h2 id=\"llm-discoverability-check\" class=\"wp-block-heading\">Check how discoverable your business is in LLMs today<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before changing anything, find out what AI tools already know about your business. This <strong>5-minute baseline check<\/strong> gives you something concrete to work from and compare against later.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search for your business directly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">First, check whether LLMs like ChatGPT, Claude, Gemini and others can identify your business and get the basics right. Try:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>What is [business name] in [location]?<\/em><\/li>\n\n\n\n<li><em>What does [business name] offer?<\/em><\/li>\n\n\n\n<li><em>Where is [business name] located?<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Check whether the answers are <strong>accurate, current and specific<\/strong>, particularly your location and products or services.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"842\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/niche-specific-answers-of-an-llm\/niche-specific-answers-of-an-llm.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_842,c_scale\/f_auto,q_auto\/v1793714463\/ideas-and-advice-prod\/blogadmin\/niche-specific-answers-of-an-llm\/niche-specific-answers-of-an-llm.jpg?_i=AA\" alt=\"A screenshot of ChatGPT outputs for business-specific query \u201cWhat does VistaPrint offer?&quot;\" class=\"wp-post-54073 wp-image-54076\" data-transformation-crop=\"w_1024,h_842,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1793714463\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_842,c_scale\/f_auto,q_auto\/v1793714463\/ideas-and-advice-prod\/blogadmin\/niche-specific-answers-of-an-llm\/niche-specific-answers-of-an-llm.jpg?_i=AA 1080w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_861,c_scale\/f_auto,q_auto\/v1793714463\/ideas-and-advice-prod\/blogadmin\/niche-specific-answers-of-an-llm\/niche-specific-answers-of-an-llm.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_697,c_scale\/f_auto,q_auto\/v1793714463\/ideas-and-advice-prod\/blogadmin\/niche-specific-answers-of-an-llm\/niche-specific-answers-of-an-llm.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_532,c_scale\/f_auto,q_auto\/v1793714463\/ideas-and-advice-prod\/blogadmin\/niche-specific-answers-of-an-llm\/niche-specific-answers-of-an-llm.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_368,c_scale\/f_auto,q_auto\/v1793714463\/ideas-and-advice-prod\/blogadmin\/niche-specific-answers-of-an-llm\/niche-specific-answers-of-an-llm.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_203,c_scale\/f_auto,q_auto\/v1793714463\/ideas-and-advice-prod\/blogadmin\/niche-specific-answers-of-an-llm\/niche-specific-answers-of-an-llm.jpg?_i=AA 248w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Test a customer-style query<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Next, remove your business name. This shows whether an LLM can connect what you offer with the needs of someone who isn\u2019t aware of your business yet. Try:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Which [business type] in [location] offers [specific requirement]?<\/em><\/li>\n\n\n\n<li><em>Where can I find [product\/service] in [location] for [specific need]?<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"884\" height=\"714\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/llm-answers-to-business-questions\/llm-answers-to-business-questions.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_884,h_714,c_scale\/f_auto,q_auto\/v1793714469\/ideas-and-advice-prod\/blogadmin\/llm-answers-to-business-questions\/llm-answers-to-business-questions.jpg?_i=AA\" alt=\"A screenshot of ChatGPT outputs for niche-specific query \u201cWhere can I order printed business cards for small businesses in London?\u201d\" class=\"wp-post-54073 wp-image-54075\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1793714469\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_884,h_714,c_scale\/f_auto,q_auto\/v1793714469\/ideas-and-advice-prod\/blogadmin\/llm-answers-to-business-questions\/llm-answers-to-business-questions.jpg?_i=AA 884w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_684,c_scale\/f_auto,q_auto\/v1793714469\/ideas-and-advice-prod\/blogadmin\/llm-answers-to-business-questions\/llm-answers-to-business-questions.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_523,c_scale\/f_auto,q_auto\/v1793714469\/ideas-and-advice-prod\/blogadmin\/llm-answers-to-business-questions\/llm-answers-to-business-questions.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_361,c_scale\/f_auto,q_auto\/v1793714469\/ideas-and-advice-prod\/blogadmin\/llm-answers-to-business-questions\/llm-answers-to-business-questions.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_200,c_scale\/f_auto,q_auto\/v1793714469\/ideas-and-advice-prod\/blogadmin\/llm-answers-to-business-questions\/llm-answers-to-business-questions.jpg?_i=AA 248w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Keep the requirement realistic and specific. A bakery might test <em>vegan birthday cakes in Leeds<\/em>, for example.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Record what you find<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use the results to identify where to focus your attention later on.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Result<\/th><th>What it means<\/th><th>What to check<\/th><\/tr><\/thead><tbody><tr><td><strong>Missing<\/strong><\/td><td>AI isn&#8217;t finding enough about you<\/td><td>Website, profiles and external sites<\/td><\/tr><tr><td><strong>Incorrect<\/strong><\/td><td>Information is conflicting or outdated<\/td><td>Website, Google Business Profile and listings<\/td><\/tr><tr><td><strong>Incomplete<\/strong><\/td><td>Important details aren&#8217;t being picked up<\/td><td>Where and how those details appear online<\/td><\/tr><tr><td><strong>Accurate<\/strong><\/td><td>Your core information comes through correctly<\/td><td>Keep business information updated and monitor it<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Record ChatGPT and Gemini separately as their answers may differ. For now, don&#8217;t fix anything. The next steps will help you work through the sources behind these results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The AI-ready business framework<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever your baseline check revealed, improving your AI visibility comes down to these five areas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Be findable<\/strong> \u2192 Make sure search engines and AI tools can access your website and find your business profiles.<\/li>\n\n\n\n<li><strong>Be clear<\/strong> \u2192 State what you sell, who it\u2019s for, where you operate and how customers can buy or book.<\/li>\n\n\n\n<li><strong>Be consistent<\/strong> \u2192 Use the same business name, address, phone number, opening hours and other key details everywhere you appear online.<\/li>\n\n\n\n<li><strong>Be credible<\/strong> \u2192 Build reviews, relevant directory listings and mentions on websites customers already use and trust.<\/li>\n\n\n\n<li><strong>Stay current<\/strong> \u2192 Update information and regularly retest how your business appears in search and AI answers.<\/li>\n<\/ol>\n\n\n\n<h2 id=\"how-llm-finds-your-business\" class=\"wp-block-heading\">Make it easy for LLMs to find your business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">LLMs can&#8217;t use information they can&#8217;t access. So, before worrying about what your website says, make sure search engines and AI tools can actually find and read it. This helps your business show up in both traditional search results and AI-powered answers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Check whether your important pages can be found on Google<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t need to check every page on your website. Focus on the pages that tell customers what they need to know: your homepage and your product\/service, costings and location pages.<\/p>\n\n\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\">[IMG: Annotated Google site: search screenshot<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\">Alt text: Google site search showing a small business homepage and service pages indexed in search results]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a quick way to check:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Go to Google and search site:yourwebsite.co.uk:<\/strong> Look specifically for your homepage, products or services, costings and location pages.<\/li>\n\n\n\n<li><strong>For a more reliable answer, use Google Search Console:<\/strong> Paste an important page address into the <em>URL Inspection<\/em> tool. It&#8217;ll tell you whether Google can include that page in search results.<\/li>\n\n\n\n<li><strong>If an important page is missing, check the reason shown:<\/strong> It may be an easy fix, or something to send to whoever manages your website.<\/li>\n<\/ol>\n\n\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\">[IMG: Google Search Console URL Inspection screenshot<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\">Alt text: Google Search Console URL Inspection showing that a business service page is indexed by Google]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Check for access problems after major website changes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Just launched a new site, switched platforms or had a website redesign? Check important pages again. Website changes can accidentally make pages that were previously easy to find disappear from search.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open your key pages and make sure they still work.<\/li>\n\n\n\n<li>If any page addresses changed, check that the old URLs redirect visitors to the new URLs.<\/li>\n\n\n\n<li>Run important pages through Google Search Console again.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">If a page has vanished, ask your website provider or developer to investigate. A missing service page means one less useful source for AI tools to learn what your business offers.<\/p>\n\n\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\">[IMG: Simple before\/after diagram rather than a screenshot<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\">Alt text: Diagram comparing a working page redirect with a broken URL after a website redesign]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Check access for AI search crawlers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Being visible to Google doesn&#8217;t automatically mean every AI search tool can access your website. Some use their own automated systems to find and read public pages.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the company that hosts your website manages it, ask them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Can major search engines, user bots, and AI search tools access my public pages?<\/strong><\/li>\n\n\n\n<li><strong>Are any website settings accidentally blocking web pages?<\/strong><\/li>\n\n\n\n<li><strong>Can we allow AI search and user bot access separately from access used to train AI models?<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That last question matters because ChatGPT uses different tools for different jobs. <strong>OAI-SearchBot<\/strong> is the crawler that visits public webpages so they can appear in ChatGPT search results. <strong>GPTBot<\/strong> is a separate crawler used to collect content that may help train OpenAI&#8217;s AI models. Finally, user bots (like ChatGPT-User) are used when someone specifically asks an AI to read a link they provide. You can allow OAI-SearchBot to access your website while blocking GPTBot, so the two don&#8217;t have to go hand in hand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"872\" height=\"484\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/annotated-robot-txt-example\/annotated-robot-txt-example.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_872,h_484,c_scale\/f_auto,q_auto\/v1794297575\/ideas-and-advice-prod\/blogadmin\/annotated-robot-txt-example\/annotated-robot-txt-example.jpg?_i=AA\" alt=\"Diagram showing OAI-SearchBot for ChatGPT search and GPTBot for AI model training as separate website crawlers.\" class=\"wp-post-54073 wp-image-54227\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1794297575\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_872,h_484,c_scale\/f_auto,q_auto\/v1794297575\/ideas-and-advice-prod\/blogadmin\/annotated-robot-txt-example\/annotated-robot-txt-example.jpg?_i=AA 872w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_470,c_scale\/f_auto,q_auto\/v1794297575\/ideas-and-advice-prod\/blogadmin\/annotated-robot-txt-example\/annotated-robot-txt-example.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_359,c_scale\/f_auto,q_auto\/v1794297575\/ideas-and-advice-prod\/blogadmin\/annotated-robot-txt-example\/annotated-robot-txt-example.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_248,c_scale\/f_auto,q_auto\/v1794297575\/ideas-and-advice-prod\/blogadmin\/annotated-robot-txt-example\/annotated-robot-txt-example.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_137,c_scale\/f_auto,q_auto\/v1794297575\/ideas-and-advice-prod\/blogadmin\/annotated-robot-txt-example\/annotated-robot-txt-example.jpg?_i=AA 248w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/><\/figure>\n\n\n\n<h2 id=\"help-ai-understand-your-business\" class=\"wp-block-heading\">How to help LLMs understand your business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Being accessible isn&#8217;t enough. An LLM also needs enough clear information to connect your business with a customer question. If someone asks for <em>\u201ca florist in Bristol that delivers wedding bouquets on Saturdays,\u201d<\/em> the useful information isn&#8217;t just <em>florist<\/em> and <em>Bristol<\/em>. The AI also needs to find information about the <strong>service, location, delivery options and availability<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Answer the essential questions about your business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start with the facts an LLM needs to understand <strong>what your business is and when to recommend it<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Question<\/th><th>What to make clear<\/th><th>How it helps LLMs<\/th><\/tr><\/thead><tbody><tr><td><strong>What do you do?<\/strong><\/td><td>Specific products or services<\/td><td>Connects you with relevant searches<\/td><\/tr><tr><td><strong>Who do you serve?<\/strong><\/td><td>Customers, needs or use cases<\/td><td>Shows when your offering is suitable<\/td><\/tr><tr><td><strong>Where do you operate?<\/strong><\/td><td>Location or service area<\/td><td>Connects you with local searches<\/td><\/tr><tr><td><strong>What does it cost?<\/strong><\/td><td>Prices, ranges or quote process<\/td><td>Helps with price and budget questions<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Check your website against all four questions. If you can&#8217;t answer one from the information published online, an LLM may struggle too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which information to put on which page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LLMs understand your business better when related information is grouped together in a clear context. A dedicated page about <em>wedding floristry in Bristol<\/em>, for example, gives AI stronger evidence about that specific service and location than a passing mention buried on a homepage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Give the most important aspects of the business a clear online home:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Homepage:<\/strong> What you do, who you serve and your main location or service area<\/li>\n\n\n\n<li><strong>Product\/service pages:<\/strong> One specific offering, who it&#8217;s for, relevant details and prices where applicable<\/li>\n\n\n\n<li><strong>Location pages:<\/strong> What you offer in each location or service area<\/li>\n\n\n\n<li><strong>About page:<\/strong> Your business background, story, expertise and team<\/li>\n\n\n\n<li><strong>Contact page:<\/strong> Address or service area, contact details and opening hours<\/li>\n\n\n\n<li><strong>Pricing page:<\/strong> Prices, ranges or packages and how to request a quote<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"546\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/website-pages-services-locations\/website-pages-services-locations.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_546,c_scale\/f_auto,q_auto\/v1793714449\/ideas-and-advice-prod\/blogadmin\/website-pages-services-locations\/website-pages-services-locations.jpg?_i=AA\" alt=\"Small business website structure with separate pages for services and locations.\" class=\"wp-post-54073 wp-image-54078\" data-transformation-crop=\"w_1024,h_546,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1793714449\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_546,c_scale\/f_auto,q_auto\/v1793714449\/ideas-and-advice-prod\/blogadmin\/website-pages-services-locations\/website-pages-services-locations.jpg?_i=AA 1080w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_558,c_scale\/f_auto,q_auto\/v1793714449\/ideas-and-advice-prod\/blogadmin\/website-pages-services-locations\/website-pages-services-locations.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_452,c_scale\/f_auto,q_auto\/v1793714449\/ideas-and-advice-prod\/blogadmin\/website-pages-services-locations\/website-pages-services-locations.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_345,c_scale\/f_auto,q_auto\/v1793714449\/ideas-and-advice-prod\/blogadmin\/website-pages-services-locations\/website-pages-services-locations.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_238,c_scale\/f_auto,q_auto\/v1793714449\/ideas-and-advice-prod\/blogadmin\/website-pages-services-locations\/website-pages-services-locations.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_132,c_scale\/f_auto,q_auto\/v1793714449\/ideas-and-advice-prod\/blogadmin\/website-pages-services-locations\/website-pages-services-locations.jpg?_i=AA 248w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source:<\/em> <em><a href=\"https:\/\/www.thebowler.info\/\" target=\"_blank\" rel=\"noopener nofollow\">The Bowler<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make important business information available as webpage text<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI systems can work with many types of online content, but important business information is easiest to read when formatted clearly as normal webpage text.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your opening hours appear inside a JPEG, for example, <strong>write the hours on the page too<\/strong>. Do the same for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>prices<\/li>\n\n\n\n<li>locations and service areas<\/li>\n\n\n\n<li>contact details<\/li>\n\n\n\n<li>products and services<\/li>\n\n\n\n<li>delivery and collection<\/li>\n\n\n\n<li>availability and booking information<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This gives AI search systems explicit information to retrieve rather than hiding an important detail inside an image or downloadable graphic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use descriptive page titles and headings<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Clear page titles and headings provide useful context for the information underneath them. Make headings descriptive enough that the topic is obvious even when a section is viewed on its own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example\u2026<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Instead of\u2026<\/th><th>Try\u2026<\/th><\/tr><\/thead><tbody><tr><td><em>Our services<\/em><\/td><td><em>Wedding and event floristry in Bristol<\/em><\/td><\/tr><tr><td><em>Delivery<\/em><\/td><td><em>Wedding flower delivery across Bristol and Bath<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And while keywords are important, there&#8217;s no need to cram them into every heading. Simply name the product, service, location or topic clearly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Add details that help LLMs match you to specific requests<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Specific facts help an LLM establish that you&#8217;re <em>a florist in Bristol<\/em>, helping it decide whether your business is relevant to a more specific customer request.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on your business, state details such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>delivery and collection options<\/li>\n\n\n\n<li>opening days and availability<\/li>\n\n\n\n<li>appointment or booking requirements<\/li>\n\n\n\n<li>product or service options<\/li>\n\n\n\n<li>geographical areas you cover<\/li>\n\n\n\n<li>accessibility<\/li>\n\n\n\n<li>specialisms<\/li>\n\n\n\n<li>business policies<\/li>\n\n\n\n<li>relevant qualifications or credentials<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For example, clearly stating that you <strong>deliver wedding flowers across Bristol on Saturdays<\/strong> gives an LLM useful evidence for a question such as <em>\u201cWhich Bristol florist offers Saturday wedding flower delivery?\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about the qualifiers a customer might add after searching for your basic product or service. Those are often the details that turn a broad AI search into a good business match.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Answer the questions customers ask LLMs about businesses like yours<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Look through <strong>emails, contact forms, calls, reviews and social messages<\/strong> for common questions, and ask your team what they explain to customers repeatedly. Pay particular attention to questions about <strong>price, suitability, location, availability, delivery, booking, policies and comparisons<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"576\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/small-business-service-page-faqs\/small-business-service-page-faqs.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_576,c_scale\/f_auto,q_auto\/v1794297585\/ideas-and-advice-prod\/blogadmin\/small-business-service-page-faqs\/small-business-service-page-faqs.jpg?_i=AA\" alt=\"Small business service page answering customer questions about delivery areas, availability and pricing.\" class=\"wp-post-54073 wp-image-54230\" data-transformation-crop=\"w_1024,h_576,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1794297585\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_576,c_scale\/f_auto,q_auto\/v1794297585\/ideas-and-advice-prod\/blogadmin\/small-business-service-page-faqs\/small-business-service-page-faqs.jpg?_i=AA 1080w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_589,c_scale\/f_auto,q_auto\/v1794297585\/ideas-and-advice-prod\/blogadmin\/small-business-service-page-faqs\/small-business-service-page-faqs.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_477,c_scale\/f_auto,q_auto\/v1794297585\/ideas-and-advice-prod\/blogadmin\/small-business-service-page-faqs\/small-business-service-page-faqs.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_364,c_scale\/f_auto,q_auto\/v1794297585\/ideas-and-advice-prod\/blogadmin\/small-business-service-page-faqs\/small-business-service-page-faqs.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_252,c_scale\/f_auto,q_auto\/v1794297585\/ideas-and-advice-prod\/blogadmin\/small-business-service-page-faqs\/small-business-service-page-faqs.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_139,c_scale\/f_auto,q_auto\/v1794297585\/ideas-and-advice-prod\/blogadmin\/small-business-service-page-faqs\/small-business-service-page-faqs.jpg?_i=AA 248w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Answer common questions on the most relevant page using the simple structure: <strong>Direct answer \u2192 useful detail \u2192 next step<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do you deliver wedding flowers outside Bristol?<\/strong><strong><br><\/strong><em>Yes. We deliver across Bristol, Bath and surrounding areas. Delivery fees depend on the venue location. Send us your postcode for a quote.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clear answers like this closely match the detailed questions people ask AI assistants. They also give an LLM an explicit answer to work with instead of requiring it to infer one from scattered clues across your website.<\/p>\n\n\n\n<h2 id=\"keep-business-info-consistent\" class=\"wp-block-heading\">Keep your business information consistent so LLMs can verify it<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your website gives LLMs information about your business. Now check whether <strong>other sources back it up<\/strong>. When several reliable sources agree on important facts, AI systems have clearer evidence to work with.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep your Google Business Profile complete and up to date<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For a local business, your Google Business Profile is one of the key sources customers find in Google Search and Maps. Make sure it matches the information currently published on your website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"576\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/google-business-profile-filled-out\/google-business-profile-filled-out.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_576,c_scale\/f_auto,q_auto\/v1794297580\/ideas-and-advice-prod\/blogadmin\/google-business-profile-filled-out\/google-business-profile-filled-out.jpg?_i=AA\" alt=\"A screenshot of a filled out Google Business Profile for a local business in the UK.\" class=\"wp-post-54073 wp-image-54229\" data-transformation-crop=\"w_1024,h_576,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1794297580\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_576,c_scale\/f_auto,q_auto\/v1794297580\/ideas-and-advice-prod\/blogadmin\/google-business-profile-filled-out\/google-business-profile-filled-out.jpg?_i=AA 1080w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_589,c_scale\/f_auto,q_auto\/v1794297580\/ideas-and-advice-prod\/blogadmin\/google-business-profile-filled-out\/google-business-profile-filled-out.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_477,c_scale\/f_auto,q_auto\/v1794297580\/ideas-and-advice-prod\/blogadmin\/google-business-profile-filled-out\/google-business-profile-filled-out.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_364,c_scale\/f_auto,q_auto\/v1794297580\/ideas-and-advice-prod\/blogadmin\/google-business-profile-filled-out\/google-business-profile-filled-out.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_252,c_scale\/f_auto,q_auto\/v1794297580\/ideas-and-advice-prod\/blogadmin\/google-business-profile-filled-out\/google-business-profile-filled-out.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_139,c_scale\/f_auto,q_auto\/v1794297580\/ideas-and-advice-prod\/blogadmin\/google-business-profile-filled-out\/google-business-profile-filled-out.jpg?_i=AA 248w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pay particular attention to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>opening hours<\/strong>, including holiday hours<\/li>\n\n\n\n<li><strong>address or service area<\/strong><\/li>\n\n\n\n<li><strong>business category<\/strong><\/li>\n\n\n\n<li><strong>products and services<\/strong><\/li>\n\n\n\n<li><strong>phone number and website<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Update your profile whenever these details change rather than waiting until a customer spots the mistake.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Update the profiles and listings LLMs encounter about your business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now, look beyond Google. Review the profiles and listings customers are likely to encounter, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>social media profiles<\/li>\n\n\n\n<li>review platforms, e.g. <em>Trustpilot<\/em><\/li>\n\n\n\n<li>UK and local directories. e.g. <em>Yell.com<\/em><\/li>\n\n\n\n<li>relevant industry directories<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"561\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/business-information-on-trust-pilot\/business-information-on-trust-pilot.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_561,c_scale\/f_auto,q_auto\/v1794297591\/ideas-and-advice-prod\/blogadmin\/business-information-on-trust-pilot\/business-information-on-trust-pilot.jpg?_i=AA\" alt=\"Detailed information about a local business in the UK on Trustpilot.\" class=\"wp-post-54073 wp-image-54228\" data-crop=\"1.83\" data-transformation-crop=\"w_1024,h_561,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1794297591\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_561,c_scale\/f_auto,q_auto\/v1794297591\/ideas-and-advice-prod\/blogadmin\/business-information-on-trust-pilot\/business-information-on-trust-pilot.jpg?_i=AA 1080w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_574,c_scale\/f_auto,q_auto\/v1794297591\/ideas-and-advice-prod\/blogadmin\/business-information-on-trust-pilot\/business-information-on-trust-pilot.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_464,c_scale\/f_auto,q_auto\/v1794297591\/ideas-and-advice-prod\/blogadmin\/business-information-on-trust-pilot\/business-information-on-trust-pilot.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_355,c_scale\/f_auto,q_auto\/v1794297591\/ideas-and-advice-prod\/blogadmin\/business-information-on-trust-pilot\/business-information-on-trust-pilot.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_245,c_scale\/f_auto,q_auto\/v1794297591\/ideas-and-advice-prod\/blogadmin\/business-information-on-trust-pilot\/business-information-on-trust-pilot.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_135,c_scale\/f_auto,q_auto\/v1794297591\/ideas-and-advice-prod\/blogadmin\/business-information-on-trust-pilot\/business-information-on-trust-pilot.jpg?_i=AA 248w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Check that they accurately describe <strong>where you are, what you do and how customers can reach you<\/strong>. These independent sources give LLMs additional evidence about your business beyond what you publish yourself.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>More listings aren&#8217;t automatically better. Prioritise well-known, relevant sources over lots of business directories nobody uses.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Resolve conflicting information about your business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not every mention of your business needs to be word-for-word identical. <em>Willow &amp; Rose Florist<\/em> versus <em>Willow and Rose Florist<\/em> is unlikely to be a major issue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, focus on differences that could change the answer an LLM gives a customer, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>old addresses or phone numbers<\/li>\n\n\n\n<li>incorrect opening hours<\/li>\n\n\n\n<li>outdated website links<\/li>\n\n\n\n<li>discontinued products or services<\/li>\n\n\n\n<li>incorrect service areas<\/li>\n\n\n\n<li>outdated prices<\/li>\n\n\n\n<li>duplicate or obsolete business profiles<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if your website says you&#8217;re open until 6pm but Google says 5pm, an AI system has conflicting evidence about whether a customer can visit at 5:30pm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The aim is simple: keep the <strong>important facts current and cohesive across the sources customers and AI systems are likely to find<\/strong>.<\/p>\n\n\n\n<h2 id=\"third-party-signals-support-credibility\" class=\"wp-block-heading\">Build third-party signals that support your business&#8217;s credibility<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consistency helps LLMs verify basic facts. But they can also encounter your business on sources you can&#8217;t control. <strong>Reviews, media coverage and other independent mentions<\/strong> contribute evidence about what you do and what customers experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Generate genuine customer reviews<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reviews provide current, customer-generated information about your business. Make requesting customer reviews part of your normal routine:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send a review request after a purchase or completed service.<\/li>\n\n\n\n<li>Link directly to your preferred review platform.<\/li>\n\n\n\n<li>Request reviews via follow-up emails, receipts or QR-code print materials.<\/li>\n\n\n\n<li>Ask for honest feedback without telling customers what to write.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A steady flow of genuine reviews is more useful than a sudden burst followed by months of silence.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"681\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/review-card-with-qr-code-feedback\/review-card-with-qr-code-feedback.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_681,c_scale\/f_auto,q_auto\/v1793714456\/ideas-and-advice-prod\/blogadmin\/review-card-with-qr-code-feedback\/review-card-with-qr-code-feedback.jpg?_i=AA\" alt=\"Hand holding a Napol\u00e9tana review card with a QR code inviting customers to leave feedback.\" class=\"wp-post-54073 wp-image-54077\" data-transformation-crop=\"w_1024,h_681,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1793714456\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_681,c_scale\/f_auto,q_auto\/v1793714456\/ideas-and-advice-prod\/blogadmin\/review-card-with-qr-code-feedback\/review-card-with-qr-code-feedback.jpg?_i=AA 1279w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_830,c_scale\/f_auto,q_auto\/v1793714456\/ideas-and-advice-prod\/blogadmin\/review-card-with-qr-code-feedback\/review-card-with-qr-code-feedback.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_697,c_scale\/f_auto,q_auto\/v1793714456\/ideas-and-advice-prod\/blogadmin\/review-card-with-qr-code-feedback\/review-card-with-qr-code-feedback.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_564,c_scale\/f_auto,q_auto\/v1793714456\/ideas-and-advice-prod\/blogadmin\/review-card-with-qr-code-feedback\/review-card-with-qr-code-feedback.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_431,c_scale\/f_auto,q_auto\/v1793714456\/ideas-and-advice-prod\/blogadmin\/review-card-with-qr-code-feedback\/review-card-with-qr-code-feedback.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_298,c_scale\/f_auto,q_auto\/v1793714456\/ideas-and-advice-prod\/blogadmin\/review-card-with-qr-code-feedback\/review-card-with-qr-code-feedback.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1793714456\/ideas-and-advice-prod\/blogadmin\/review-card-with-qr-code-feedback\/review-card-with-qr-code-feedback.jpg?_i=AA 248w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Want more customers to share their experience?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Use QR code business cards to direct customers to your review page.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.co.uk\/business-cards\/qr-code\"\n   title=\"Create QR code business cards\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/54073;https:\/\/www.vistaprint.co.uk\/business-cards\/qr-code;Content:Text Link;Create QR code business cards\" data-tracking-navigation-detail=\"Create QR code business cards\">\n    Create QR code business cards<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<h3 class=\"wp-block-heading\">Turn business activity into relevant external mentions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Look for natural opportunities to earn relevant mentions beyond review platforms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pitch to local media about launches, events, awards or community projects.<\/li>\n\n\n\n<li>Offer expert commentary to local or industry publications.<\/li>\n\n\n\n<li>Ask partners and stockists to include you on their supplier or stockist pages.<\/li>\n\n\n\n<li>Join relevant trade or professional associations that publish member profiles.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Contribute expertise where customers ask questions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Relevant discussions can provide another source of information about your business and expertise. So, look for questions you can genuinely help answer on <strong>Reddit, Quora, LinkedIn and specialist communities<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contribute useful answers, mention your business only when relevant and be clear about your connection to it. Avoid planting recommendations or disguising promotional posts as customer opinions. Aside from being a poor way to build trust, it creates questionable evidence for AI systems to encounter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your LLM discoverability action plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use this checklist to optimise your business for LLMs, prioritising what to fix now, what to improve next and how to maintain your small business LLM discoverability over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Review and fix any issues<\/h3>\n\n\n\n<ul class=\"wp-block-list checkbox-list\">\n<li>Review your baseline LLM check and correct information that was <strong>missing, incorrect or incomplete<\/strong>.<\/li>\n\n\n\n<li>Make sure <strong>important website pages can be crawled, indexed and found<\/strong> in search.<\/li>\n\n\n\n<li class=\"checkbox-list\">Clearly state <strong>what you offer, who you serve, where you operate and what the pricing is<\/strong>.<\/li>\n\n\n\n<li>Make important prices, locations, hours and service details available as <strong>webpage text<\/strong>.<\/li>\n\n\n\n<li>Fix major conflicts in <strong>addresses, hours, contact details, services<\/strong> and other business facts.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Strengthen your LLM discoverability<\/h3>\n\n\n\n<ul class=\"wp-block-list checkbox-list\">\n<li>Add details customers include in specific queries, such as <strong>availability, delivery, service areas, prices and policies<\/strong>.<\/li>\n\n\n\n<li>Answer genuine customer questions on the <strong>relevant product, service, location or pricing pages<\/strong>.<\/li>\n\n\n\n<li>Update important <strong>social profiles, review platforms and relevant directory listings<\/strong>.<\/li>\n\n\n\n<li>Build a consistent process for gathering genuine <strong>customer reviews<\/strong>.<\/li>\n\n\n\n<li>Earn relevant third-party mentions through <strong>local and industry media, partnerships, professional associations and expert contributions<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Maintain your LLM discoverability<\/h3>\n\n\n\n<ul class=\"wp-block-list checkbox-list\">\n<li>Update <strong>hours, prices, services, locations and availability<\/strong> when they change.<\/li>\n\n\n\n<li>Keep your <strong>website, Google Business Profile<\/strong> and other important profiles aligned.<\/li>\n\n\n\n<li>Continue requesting and <strong>responding to customer reviews<\/strong>.<\/li>\n\n\n\n<li>Repeat <strong>customer-style LLM queries<\/strong> to test the results.<\/li>\n\n\n\n<li>If an AI answer is inaccurate, trace the information back to your website, profiles or prominent third-party sources and <strong>correct outdated information<\/strong> where possible.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"make-your-business-visible-to-llms\" class=\"wp-block-heading\">Ready to make your business visible to LLMs?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">LLM discoverability is something you can improve one practical fix at a time. Start with your biggest gaps, work through the action plan and revisit your AI searches as your business information changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And remember that your online and offline presence can work together. A clear, well-structured website gives search and AI systems useful information about your business, while QR codes on business cards, flyers and other print materials can send customers directly to those pages, your booking page or review profile.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is simple: wherever customers look, make your business easy to find and to understand.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Need to bridge your online and offline presence?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Use print marketing to put your business in front of customers beyond the search results.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.co.uk\/print-advertising-office\"\n   title=\"Explore print marketing materials\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/54073;https:\/\/www.vistaprint.co.uk\/print-advertising-office;Content:Text Link;Explore print marketing materials\" data-tracking-navigation-detail=\"Explore print marketing materials\">\n    Explore print marketing materials<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\">Small business LLM discoverability FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How long does it take to improve LLM discoverability?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no fixed timeline. Changes may only surface after search engines and AI systems revisit your pages and other online sources, so expect progress to be gradual rather than instant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can I see how often my business appears in AI search?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not reliably in one place (yet). You can track a fixed set of customer-style prompts across tools such as ChatGPT and Gemini, then record whether your business appears, how it\u2019s described and which sources are cited.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do I need special tools to optimise my business for LLMs?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. Small businesses can handle most of the basics with their website, Google Business Profile, Search Console and regular checks in major AI tools; specialist software becomes useful when you want to track many different prompts at scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What should I do if an AI tool gives incorrect information about my business?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Check whether the incorrect detail appears on your website, business profiles or third-party listings and correct it at the source. AI answers may take time to reflect the update, so retest the same query later on.<\/p>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading vp_toc_exclude\">Footnotes<\/h2>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"0c9ae279-3248-4e4e-9628-3e465471c0b8\"><a href=\"https:\/\/business.adobe.com\/uk\/blog\/adobe-digital-insights-retail-in-flux\" target=\"_blank\" rel=\"noopener nofollow\">Adobe for Business \u2013 Retail in flux: GenAI, Prime Day, and the future of shopping<\/a> <a href=\"#0c9ae279-3248-4e4e-9628-3e465471c0b8-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><li id=\"aac83b9a-3843-44be-ad5d-f7bd4b3061db\"><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/new-front-door-to-the-internet-winning-in-the-age-of-ai-search\" target=\"_blank\" rel=\"noopener nofollow\">McKinsey &amp; Company \u2013 New front door to the internet: Winning in the age of AI search<\/a> <a href=\"#aac83b9a-3843-44be-ad5d-f7bd4b3061db-link\" aria-label=\"Jump to footnote reference 2\">\u21a9\ufe0e<\/a><\/li><\/ol>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A customer looking for a local business once might have searched \u201cplumber Manchester\u201d. Now, they can ask \u201cWho can fix [&hellip;]<\/p>\n","protected":false},"author":218,"featured_media":54079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":"[{\"content\":\"<a href=\\\"https:\/\/business.adobe.com\/uk\/blog\/adobe-digital-insights-retail-in-flux\\\" target=\\\"_blank\\\" rel=\\\"noopener nofollow\\\">Adobe for Business \u2013 Retail in flux: GenAI, Prime Day, and the future of shopping<\/a>\",\"id\":\"0c9ae279-3248-4e4e-9628-3e465471c0b8\"},{\"content\":\"<a href=\\\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/new-front-door-to-the-internet-winning-in-the-age-of-ai-search\\\" target=\\\"_blank\\\" rel=\\\"noopener nofollow\\\">McKinsey &amp; Company \u2013 New front door to the internet: Winning in the age of AI search<\/a>\",\"id\":\"aac83b9a-3843-44be-ad5d-f7bd4b3061db\"}]"},"categories":[6],"tags":[],"class_list":["post-54073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/54073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/218"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=54073"}],"version-history":[{"count":8,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/54073\/revisions"}],"predecessor-version":[{"id":54233,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/54073\/revisions\/54233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media\/54079"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=54073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=54073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=54073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}