{"id":578,"date":"2022-05-20T10:22:16","date_gmt":"2022-05-20T10:22:16","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?p=578"},"modified":"2022-05-20T10:24:17","modified_gmt":"2022-05-20T10:24:17","slug":"promotional-product-ideas-5-ways-to-fortify-your-brand","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/promotional-product-ideas-5-ways-to-fortify-your-brand\/","title":{"rendered":"Promotional product ideas: 5 ways to fortify your brand"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n\n\n\n\n<p>Unique promotional products are a must-have for any marketing toolkit. They can help you do so many things \u2013 whether you&#8217;re looking to build connections with customers, expand your revenue streams or motivate your employees. Discover our favorite merchandise ideas for brands below and get inspired to do more with your merch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Building connections with the people that matter<\/strong><\/h3>\n\n\n\n<p>Promo products can help you build relationships with customers and appeal to people who may be likely to use the services or products that your business offers. As a tip, it\u2019s a good idea to consider your customers\u2019 interests and needs, then come up with promotional product ideas that address those needs. For example: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If you run a coffee shop, your caffeine-loving clientele might appreciate a custom travel mug.<\/li><li>If you own an IT firm, fellow tech enthusiasts might enjoy branded power banks or flash drives.<\/li><\/ul>\n\n\n\n<p>And if you have clients that you work with time and time again \u2013 or a client that you\u2019d like to work with more often \u2013 you can show your appreciation with premium corporate gifts. Custom pens engraved with your client\u2019s name or initials can help you stay top of mind \u2013 which might just increase your chances of securing that next big project or opportunity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Branching out with merch<\/strong><\/h3>\n\n\n\n<p>Ever considered creating a merch line for your small business? Branded merchandise is a smart way to supplement your revenue, gain more exposure in your community and give your customers something to get excited about. Merch ideas for your business could include custom T-shirts and tote bags that can be worn around town and can even help you to form a community around your brand: think user-generated social media content!<\/p>\n\n\n\n<p>If you\u2019re interested in creating merchandise, first choose some products that resonate with your customers. Then, customize them with your brand\u2019s look and feel \u2013 your colors, logo or slogan \u2013 to create instantly recognizable and unique promotional products.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/sites\/14\/2022\/05\/CMT-CBPPAG427-Totebag-Tile001_en-us-1024x1024.png\" alt=\"\" class=\"wp-post-578 wp-image-9484\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/sites\/14\/2022\/05\/CMT-CBPPAG427-TSHIRT-Tile001_en-us-1024x1024.png\" alt=\"\" class=\"wp-post-578 wp-image-9485\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Keeping your employees happy &amp; motivated<\/strong><\/h3>\n\n\n\n<p>Showing gratitude is an effective way to boost team morale. So, why not offer small incentives, birthday treats or random tokens of appreciation throughout the year?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Branded giveaways<\/strong> like mugs or stationery are great for the office and they\u2019re a nice way to show people that you appreciate their work. And when these branded items are associated with achievements, they become powerful motivators. You could even let people pick their own custom reward to create a one-off item for each person on your team.<\/li><li><strong>Employee gift boxes<\/strong> are another great branded merch idea \u2013 fill them with swag like personalized water bottles, notebooks, pens, sweet treats and more. It&#8217;s a smart way to connect with remote employees or make someone smile on their first day \u2013 and they might even upload a photo to social media, so it helps your employer brand reputation, too.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/sites\/14\/2022\/05\/CMT-CBPPAG427-USB-Tile001_en-us-1024x1024.png\" alt=\"\" class=\"wp-post-578 wp-image-9497\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/sites\/14\/2022\/05\/CMT-CBPPAG427-VistaprintWirelessChargingPad-Tile001_en-us-1024x1024.png\" alt=\"\" class=\"wp-post-578 wp-image-9487\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/sites\/14\/2022\/05\/CMT-CBPPAG427-VistaprintMousePad-Tile001_en-us-1024x1024.png\" alt=\"\" class=\"wp-post-578 wp-image-9488\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creating marketing that&#8217;s consistent<\/strong><\/h2>\n\n\n\n<p>Having one unified look for all your marketing helps customers recognize you. It can even improve people\u2019s trust in your business \u2013 because if your branding looks consistent and professional, it suggests that your services are, too.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns Tip-photo_box is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:98%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Standing out among the competition<\/strong><\/h2>\n\n\n\n<p>Promotional products are a particularly long-lasting marketing item \u2013 because they&#8217;re so useful, people tend to keep them for a while. <\/p>\n\n\n\n<p>So, make yourself stand out with interesting promotional product ideas like wireless chargers or engraved styluses. Giving away unique promotional products at your next event or trade show is a great way to set yourself apart from your competitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Looking for more promotional product ideas?<\/strong><\/h2>\n\n\n\n<p>To discover more company merch ideas, check out our entire collection of <a href=\"https:\/\/www.vistaprint.com\/promotional-products\">promotional products<\/a> and <a href=\"https:\/\/www.vistaprint.com\/clothing-bags\">clothing &amp; bags<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unique promotional products are a must-have for any marketing toolkit. They can help you do so many things \u2013 whether [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[],"tags":[],"class_list":["post-578","post","type-post","status-publish","format-standard","hentry"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=578"}],"version-history":[{"count":1,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/578\/revisions"}],"predecessor-version":[{"id":579,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/578\/revisions\/579"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}