{"id":6894,"date":"2023-12-18T09:06:57","date_gmt":"2023-12-18T09:06:57","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?p=6894"},"modified":"2024-06-05T09:24:53","modified_gmt":"2024-06-05T09:24:53","slug":"types-of-printing","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/types-of-printing\/","title":{"rendered":"Your ultimate guide to the 12 common types of printing"},"content":{"rendered":"\n
\"Large<\/figure>\n\n\n\n

Source: via Bank Phrom<\/a> on Unsplash<\/a><\/em><\/p>\n\n\n\n

You might have a piece of history sitting right at home.<\/p>\n\n\n\n

No, it\u2019s not Grandpa Joe\u2019s old photo album. Nor the family heirloom sitting on the mantelpiece, gathering dust.<\/p>\n\n\n\n

It\u2019s your printer.<\/p>\n\n\n\n

Don\u2019t underestimate the humble printer. It\u2019s one of the most important inventions in history. You might be surprised to hear that we wouldn\u2019t be where we are as a civilization without it. <\/p>\n\n\n\n

No really.<\/p>\n\n\n\n

Thanks to the invention of the printer, ideas have been able to spread like wildfire throughout the centuries\u2014changing the world. <\/p>\n\n\n\n

And, as you\u2019re about to find out, printing can spread awareness of your business too.<\/p>\n\n\n\n

Think about it: Any physical thing you see that\u2019s branded has been printed.<\/p>\n\n\n\n

Candy wrappers, juice cartons, billboards, books, bus stop ads, bus wraps, floor displays, clothes, newspapers, magazines\u2014if you look around you, you\u2019ll start to see that printing is used everywhere, and it isn\u2019t just for paper. <\/p>\n\n\n\n

That\u2019s why printing can be a powerful driver of brand awareness, making it an important part of your business marketing. <\/p>\n\n\n\n

In this ultimate guide, you\u2019ll learn about the 12 common types of printing, their uses and how printing can outperform certain digital channels to promote your business. <\/p>\n\n\n\n

I\u2019ll even tell you a little about where this revolutionary invention came from.<\/p>\n\n\n\n

Let\u2019s dive in. <\/p>\n\n\n\n

Table of contents<\/strong><\/h2>\n\n\n\n

A revolutionary invention<\/a><\/p>\n\n\n\n

The power of printing in a digital age<\/a><\/p>\n\n\n\n

A couple of printing approaches<\/a><\/p>\n\n\n\n

The 12 common types of printing<\/a><\/p>\n\n\n\n

1) Inkjet printing<\/a><\/p>\n\n\n\n

2) Laser printing<\/a><\/p>\n\n\n\n

3) LED UV printing<\/a><\/p>\n\n\n\n

4) Sublimation printing<\/a><\/p>\n\n\n\n

5) Screen printing<\/a><\/p>\n\n\n\n

6) Offset lithography<\/a><\/p>\n\n\n\n

7) Letterpress printing<\/a><\/p>\n\n\n\n

8) Flexographic printing<\/a><\/p>\n\n\n\n

9) 3D printing<\/a><\/p>\n\n\n\n

10) Large-format printing<\/a><\/p>\n\n\n\n

11) Rotogravure printing<\/a><\/p>\n\n\n\n

12) Engraving<\/a><\/p>\n\n\n\n

Make your mark on the world<\/a><\/p>\n\n\n\n

A revolutionary invention<\/h2>\n\n\n\n
\"A<\/figure>\n\n\n\n

Source: via Patrice Audet<\/a> from Pixabay<\/a><\/em><\/p>\n\n\n\n

The history of printing is a story that spans over centuries, evolving from simple techniques to the sophisticated, high-speed and advanced technologies we have today. <\/p>\n\n\n\n

Printing has been pivotal in spreading knowledge and ideas, advancing civilizations.<\/p>\n\n\n\n

One of the earliest forms of printing dates all the way back to 200 AD in China, with the invention of woodblock printing. This technique involved carving characters or images onto wooden blocks, applying ink onto the surface and then pressing the block onto paper or fabric to transfer the ink. <\/p>\n\n\n\n

Fast-forward to the 15th century in Europe, and the invention of the printing press by Johannes Gutenberg revolutionized the way people shared information, making it easier to rapidly reproduce books to spread ideas \ud83d\udcd6<\/p>\n\n\n\n

This led to an explosion of knowledge, leading to advancements in science, religion, philosophy and politics.<\/p>\n\n\n\n

Printing has had a monumental impact on civilization, accelerating human progress by improving communication and education, and spreading ideas across the globe. <\/p>\n\n\n\n

We wouldn\u2019t be where we are today if it weren\u2019t for printing.<\/p>\n\n\n\n

The power of printing in a digital age<\/h2>\n\n\n\n
\"Close<\/figure>\n\n\n\n

Source: via Ana Rivarola<\/a> on Unsplash<\/a><\/em><\/p>\n\n\n\n

Despite its impressive history, you might be wondering why printing is still around in a digital age. <\/p>\n\n\n\n

That\u2019s a good question. <\/p>\n\n\n\n

It\u2019s still around because it\u2019s still effective. Print advertising is estimated to reach US$48.59 billion by the end of 2023. <\/p>\n\n\n\n

It\u2019s effective even compared to digital channels. Eighty percent of consumers act on printed ads, while just 45% act on digital ones. <\/p>\n\n\n\n

Printing is more effective for brand awareness too, as it leads to higher levels of brand recall than digital channels. It seems that people find it easier to remember something tangible that they held in their hands.<\/p>\n\n\n\n

And it\u2019s not just the well-lived among us who appreciate printing: 92% of 18- to 23-year-olds find it easier to read print than digital content. <\/p>\n\n\n\n

A couple of printing approaches<\/h2>\n\n\n\n
\"Old<\/figure>\n\n\n\n

Source: via Lennert Naessens<\/a> on Unsplash<\/a><\/em><\/p>\n\n\n\n

There\u2019s more than one way to skin a cat (poor Fluffy\ud83d\udc31) and there\u2019s more than one way to print. There are a couple of main approaches to the process; physical printing, and digital printing.<\/p>\n\n\n\n

Traditionally, physical printing involved putting images and text on a wooden or metal plate, covering the printing plate with ink and then pressing the plate onto material like paper so it would transfer across. <\/p>\n\n\n\n

As you\u2019ll see, variations of that basic approach to printing are still in use today.<\/p>\n\n\n\n

Unlike traditional types of printing, digital printing\u2014an umbrella term that refers to various printing techniques\u2014doesn\u2019t require a printing plate to get the job done. Digital files are sent directly to the printer, skipping the need for plates or molds. <\/p>\n\n\n\n

The 12 common types of printing<\/h2>\n\n\n\n

Now that you know the main approaches to the printing process, let\u2019s take a deeper look at the 12 common types of printing and what to use them for. <\/p>\n\n\n\n

Which printing method you use depends on what you want to print on. Each method produces a different look and comes with its own advantages and disadvantages. <\/p>\n\n\n\n

1 ) Inkjet printing<\/strong><\/h3>\n\n\n\n
\"Black
Epson Stylus S22<\/figcaption><\/figure>\n\n\n\n

Source: via Raimond Spekking<\/a> on <\/a>Wikimedia<\/a><\/em><\/p>\n\n\n\n

Picture an inkjet printer as a tiny artist with a palette of colors. The small ink droplets are sprayed onto the paper, creating a colorful mosaic that eventually forms your image.<\/p>\n\n\n\n

Expect sharp images and smooth color transitions. Inkjet is perfect for capturing subtleties in color, making photos pop off the page.<\/p>\n\n\n\n

If you have family photos that you\u2019d like to preserve, are working on a creative project where the colors are important or need a professional-looking presentation, inkjet printing could be a great option for you. <\/p>\n\n\n\n

Advantages <\/strong><\/h4>\n\n\n\n

Inkjet printing has excellent color reproduction and is ideal for photo printing. It\u2019s also affordable to purchase an inkjet home printer.<\/p>\n\n\n\n

Disadvantages<\/strong><\/h4>\n\n\n\n

While the initial purchase of an inkjet printer is relatively cheap, new ink cartridges can be pricey.<\/p>\n\n\n\n

And although what it produces will be high quality, inkjet printing isn\u2019t the fastest option. <\/p>\n\n\n\n

Best for:<\/strong><\/h4>\n\n\n\n