{"id":783,"date":"2022-08-09T14:41:27","date_gmt":"2022-08-09T14:41:27","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?p=783"},"modified":"2022-08-09T14:41:35","modified_gmt":"2022-08-09T14:41:35","slug":"five-marketing-materials-for-small-business","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/five-marketing-materials-for-small-business\/","title":{"rendered":"The 6 marketing materials you need to start a business"},"content":{"rendered":"\n

To effectively market your small business, you need the right tools. After all, marketing is one of the most important elements of successfully launching a new business. A collection of well-designed, on-brand marketing materials can help you connect with your ideal customers and clients, get the word out about your products or services, boost your credibility and build major buzz around your business.<\/p>\n\n\n\n

But what, exactly, are the right marketing materials for small business? Let\u2019s take a look at the 6 tools every owner should have…especially when you\u2019re just starting out.<\/p>\n\n\n\n

  1. A logo<\/li>
  2. Business cards<\/li>
  3. A website<\/li>
  4. Postcards and flyers<\/li>
  5. Brochures<\/li>
  6. Social media<\/li><\/ol>\n\n\n\n

    1. A logo<\/h2>\n\n\n\n

    Think of your logo<\/a> as the face of your business. Because it will be featured on everything related to your business (like your website, business cards and branded clothing), it will be the first design element that clients and customers associate with your brand. And as the face of your business, it\u2019s also one of the most powerful marketing tools at your disposal.<\/p>\n\n\n\n

    But not all logos are created equally. You can\u2019t throw together a generic, sloppy, or unprofessional logo design and expect it to drive results. If you want your logo to effectively market your business, build brand recognition and connect with your customers, you need a logo that\u2019s well-designed and accurately represents your brand.<\/p>\n\n\n\n

    And, unless you\u2019re a designer, that probably means getting a professional custom logo design. This is definitely an investment, but it’s a worthwhile one. The right logo won\u2019t just make your branding stronger and your business more memorable, but it\u2019ll be an invaluable piece of your small business branding package for years to come.<\/p>\n\n\n\n

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    VistaPrint Tip<\/h4>\n<\/div><\/div>\n\n\n\n
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    Not sure where to find a professional designer? Check out 99designs by Vista<\/a> to get a one-of-a-kind look for your small business.<\/p>\n<\/div>\n\n\n\n

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    2. Business cards<\/h2>\n\n\n\n

    Once your logo is designed, it\u2019s time to create the rest of your marketing materials…starting with your business cards. When it comes to your business card design<\/a>, all you need is your logo, contact information and the right dimensions. From there, you can design your card and start using it to make connections and get the word out about your business.<\/p>\n\n\n\n

    Business cards are an incredibly versatile small business marketing tool -you can use them to:<\/p>\n\n\n\n