{"id":9330,"date":"2024-02-07T08:34:32","date_gmt":"2024-02-07T08:34:32","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?p=9330"},"modified":"2024-04-12T15:02:45","modified_gmt":"2024-04-12T15:02:45","slug":"best-worst-digital-marketing-campaigns-time","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/best-worst-digital-marketing-campaigns-time\/","title":{"rendered":"The best & worst digital marketing campaigns of all time"},"content":{"rendered":"

The best ever digital marketing campaigns leverage the personal aspects of social media, the emotional connections of visual art and the nuanced sales tactics of traditional marketing. With these combined, the brand can gracefully swan dive directly into the customer\u2019s subconscious, as well as their hearts. Or, it can be a humiliating belly-flop, like that<\/em> Pepsi ad featuring Kendall Jenner.<\/p>\n

To help inspire your next digital marketing campaign ideas\u2014and offer a gloomy warning of what not to do\u2014we\u2019re releasing our list of the best and worst digital marketing campaigns of all time. We try to stick exclusively to online campaigns as best we can\u2014so we won\u2019t subject you to any more mentions of Pepsi’s painfully unaware take on social justice.<\/p>\n

The 5 best digital marketing campaigns of all time<\/h2>\n

1. ALS ice bucket challenge<\/h3>\n\n
\n \"best

Then-president Obama accepting the challenge, via gyfcat<\/a>.<\/em><\/p>\n<\/figure>\n\n

Are you even online if you haven’t done a TikTok challenge yet? Our obsession with connecting over social media and daring each other to share recordings has been growing for years.<\/p>\n

In 2014, a new tide of challenge videos began with the emergence of the charity-focused “Ice bucket challenge.”<\/p>\n

The premise was simple enough: pour a bucket of ice on your head in a social media video to show support for ALS research. Once finished, you’d challenge friends to do it too, which helped the campaign expand its reach. Although it\u2019s often linked to the ALS Association, the campaign was actually started by Pat Quinn and Pete Frates, two ALS activists who didn\u2019t represent a particular institution.<\/p>\n

There are competing narratives about whether you could participate in lieu of or in addition to actually donating, but regardless, the project generated enough awareness to increase research funding by $220 million worldwide. The money went to good use, as just a couple of years later, in 2016, researchers discovered a new gene that caused the disease, which in turn led to new targeted gene therapy and drug development.<\/p>\n

Why did it work so well?<\/h4>\n

According to Eb Adeyeri<\/a>, the strategy director of We Are Social, \u201cThe ice bucket challenge plays on many of the personality traits that emerge when using social media. It encourages a competitive spirit, with each participant trying to make their video more amusing, absurd or outrageous than the last. It also plays on the fact people often have narcissistic tendencies on their own social media feeds and enjoy an excuse to post images and videos of themselves.\u201d<\/p>\n

2. Always #LikeAGirl<\/h3>\n