Custom stickers are more popular than ever (the global die-cut sticker market is projected to reach $422.41 million by 2028), with people using them to personalize everyday items like laptops, phone cases and water bottles. This rising trend offers businesses a unique marketing opportunity to engage customers and boost brand visibility year-round. By planning sticker promotions around a calendar of key events and holidays, businesses can connect with audiences in a way that is current and memorable. Custom stickers are a versatile, cost-effective promotional tool that can be used for everything from branding and packaging to promotional events and seasonal campaigns.
In this guide, we’ll explore creative sticker marketing ideas for a calendar of major holidays and seasonal events in 2025, to help you plan and deliver timely, impactful campaigns all year round.
Source: Custom stickers make great giveaway promotional products via VistaPrint
Benefits of using stickers for marketing
Businesses of all sizes can leverage custom stickers for seasonal marketing campaigns. Let’s look at how and why businesses should integrate these versatile promotional tools into their marketing strategies.
- Brand recognition: Seasonal stickers help audiences connect an event or a holiday with the business in a fun way, making brands more memorable and recognizable.
- Customer engagement and loyalty: Event-themed stickers create a sense of exclusivity and collectability, encouraging return customers and strengthening customer loyalty over time.
- Relevance: Custom stickers that align with seasonal events or holidays, like Valentine’s Day or Earth Day, help businesses stay relevant, current and top-of-mind.
- Social media amplification: Custom stickers often spark social media shares as customers enjoy showing off something exclusive, seasonal or relevant, transforming customers into brand advocates.
- Affordable: Custom stickers are an economical way to promote products, events or campaigns.
All in all, custom sticker promotions around a calendar of events can make the brand feel more approachable, enhance seasonal relevance and build a more engaged, close-knitted community of customers.
Source: Hand-drawn sticker design by bananodromo via 99designs by Vista
32 custom sticker promotions for 2025
We’ve selected some of the most popular events, holidays and celebrations across the year that offer creative sticker marketing opportunities for just about any business.
1. New Year’s Day (January 1)
The start of a new year is a prime opportunity for businesses to engage with people eager to form new habits and routines, connecting your brand to their fresh start and positive change.
Consider the following motifs for your New Year’s custom stickers:
- Combine health and wellness imagery like weights, running shoes or veggies with “2025”. Consider which new healthy habits you’d like your customers to take up in the new year and use stickers to align them with your brand
- Motivational phrases like “New Year, New Me” plus you can leave space for customers to write down their resolutions
Source: Sticker design for a fitness company by BarneyStinson via 99designs by Vista
These stickers can be given away in-store by gyms, health food companies and wellness brands, or included in packaging. Pair them with New Year’s Day sale promotions to drive engagement and encourage customers to stick with their new habits.
2. Martin Luther King Day (January 20)
Martin Luther King Day is a time to honor the legacy of the civil rights leader and activist and reflect on the ongoing fight for equality and justice. This is an opportunity for businesses to engage in meaningful conversations around diversity, inclusion and social responsibility.
Some common Martin Luther King Day design themes and motifs include:
- “I have a dream” or “Injustice anywhere is a threat to justice everywhere” quotes
- Images of marches, justice scales or Dr. King’s iconic silhouette
- Stickers with call-to-action phrases like “Make a difference,” “Stand for justice” or “Commit to change”
Think die-cut stickers of quotes from his speeches, symbols of peace and unity or civil rights imagery.
3. Presidential Inauguration (January 20)
The Presidential Inauguration marks a new chapter for the US. As new leadership takes the reins and society embraces change, this is the perfect moment to align your brand with core values shared with your audience.
Include patriotic or political symbols, like the American flag or the Capitol building, highlight key inauguration facts or design custom face stickers of the new President and Vice President. For a more unconventional sticker idea, design custom stickers with QR codes that lead to curated Inauguration Day playlists called “Soundtrack of Change” or “Tunes for Tomorrow” celebrating unity, progress and hope.
This marketing sticker idea is great if you run a political organization, civic group or any other brand that emphasizes patriotism or political issues.
4. Black History Month (February 1)
Black History Month celebrates Black achievements and legacy throughout February to promote inclusion, encourage visibility and engage in meaningful conversations around equality.
Design stickers that celebrate influential Black leaders, historical moments and cultural heritage, including:
- Face stickers or die-cut outlines of Black leaders, authors, artists and activists
- Empowering statements like “Black History is American History” or “Equality for All”
- Encourage customers to support black-owned businesses, like “Bought From a Black-Owned Business”
- Raised fists, unity symbols and the Pan-African flag using African patterns and colors
Black-owned businesses can use these stickers to celebrate their identity and history. This sticker promotion idea also works well for bookstores, educational institutions and businesses focused on diversity and inclusion.
Source: Sticker design by Amanda Mafra via 99designs by Vista
Source: Design by ANDREAS STUDIO via 99designs by Vista
5. Super Bowl Sunday (February 9)
Super Bowl Sunday is a golden opportunity for businesses to connect with customers because, let’s face it, even those who know nothing about football get in on the action.
Create custom stickers using imagery that taps into the excitement of game day, like helmets and footballs. More creative Super Bowl Sunday sticker ideas include:
- Team colors and mascots, and slogans like “Team Red” vs. “Team Blue” i
- Illustrations of popular game-day snacks with playful phrases like “Here for the Snacks,” “Wing Champ” or “Pizza Pro”
- TV icons or speech bubbles with phrases like “Touchdown or Commercial Break?”, “Commercial Enthusiast” or “Ad MVP” for those who only watch the commercials
- Phrases like “Halftime Fanatic” or “I’m only here for the Halftime Show!” for those only tuned in for the halftime show
Source: Super Bowl snacks sticker design by Neotericads via 99designs by Vista
6. Galentine’s Day (February 13)
Galentine’s Day celebrates friendships and self-love, meaning customers are likely to share fun, empowering stickers based on these themes on social media and with their friends. Perfect for promoting your brand!
Here are a few creative Galentine’s Day sticker ideas:
- Matching sticker sets for besties to share, with funny phrases like “The Peanut Butter to My Jelly” or “Partners in Wine”
- Galentine’s Bingo stickers with squares like “Compliment a Friend,” “Cheers with a Mimosa” or “Take a Selfie Together.” Friends can cross off each item as they celebrate and share their bingo activities (along with your branding) on their socials
- Circle sticker badges like “Brunch Queen” or “Self-Care Diva” that friends can wear or share
Source: Mimosa sticker design by Ti4 via 99designs by Vista
Whatever your design, offer cute stickers as a giveaway for friends to share, encouraging people to spread your brand by word of mouth.
7. Valentine’s Day (February 14)
In 2024, consumers in the US spent a staggering $25.8 billion on Valentine’s Day-related purchases, making it a prime opportunity for any type of business to get creative with stickers.
Source: Custom sticker design by anonymfamous via 99designs by Vista
Source: Cupid sticker design by Rudyard17 via 99designs by Vista
Valentine’s Day is all about spreading the love, so why doesn’t your business do just that with custom stickers in all shades of red and pink? As well as the classic hearts, roses and cupid motifs, consider:
- Creating stickers that double as Valentines from your business to customers. Messages like “We’re Sweet on You” or “You’re the Heart of Our Business” show appreciation, encouraging customer loyalty
- Designing branded stickers that customers can gift their loved ones. Romantic or playful messages like “You’re My Main Squeeze” or “Love You From My Head Tomatoes” make Valentine’s Day stickers fun and gift-worthy
- Designing stickers that encourage matchmaking between products frequently bought together, like “Perfect Pair” or “Better Together”, boosting upsells.
Source: Valentine’s Day custom sticker design by Viktoria Stalybka via 99designs by Vista
8. International Women’s Day (March 8)
International Women’s Day is a global celebration of female achievement. This day presents a powerful opportunity for businesses to highlight gender equality and women’s rights, support women in their communities and raise awareness about gender-related issues.
Source: International Women’s Day sticker design by Mariux via 99designs by Vista
Depending on the goal of your International Women’s Day marketing campaign, use feminist symbols to create the following custom stickers:
- Encourage customers to take action, like “I Pledge to Support Women-Owned Businesses.” Include a QR code that leads to resources or information on how to get involved with local women’s organizations or events
- Interlocking rings, each symbolizing a woman’s role in her circle — like “Mentor,” “Friend” or “Advocate”
- Empowering phrases like “The Future is Female” or “Break the Bias”
To make the campaign more impactful, businesses can donate proceeds from custom sticker sales to a women’s charity or cause.
9. Saint Patrick’s Day (March 17)
Saint Patrick’s Day is a celebratory, light-hearted holiday that brings people together, posing a great opportunity for businesses to engage customers with fun sticker promotions. Use shamrocks, leprechauns, rainbows, pots of gold, Irish flags and Celtic knots in your sticker design.
As well as these classic motifs, try more unconventional custom sticker marketing ideas to help your brand stand out and be memorable:
- A series of stickers featuring different parts of a rainbow, encouraging customers to collect all the pieces to claim a reward or special prize at “the end of the rainbow” aka your store
- Scratch-off “Luck of the Irish” stickers with surprise discounts or freebies
- Feature traditional Irish blessings or proverbs to celebrate Irish culture in a more meaningful way
10. Spring Equinox (Start of Spring) (March 20)
The Spring Equinox signals the turn of the season, a time for new starts, growth and fresh beginnings. The start of spring is a great opportunity for businesses to tap into themes of nature, positivity and renewal, perfect for seasonal promotions.
Source: Flower sticker design by jopdesign via 99designs by Vista
Here are some sticker marketing and design ideas to celebrate the start of spring:
- Custom stickers with phrases like “Bloom Into Spring” or “Fresh Deals Ahead,” perfect for product packaging or displays
- Plants and trees with messages like “Grow With Us” or “Green Is In” for eco-friendly promotions
- Promote wellness with stickers saying “New Season, New You” or “Spring Into Wellness,” great for gyms, spas and health food brands
- Design motifs like flowers in bloom, butterflies and pastel colors
Combine these stickers with a spring discount code like SPRING15 to drive online sales.
11. Solar Eclipse (March 29)
Join the fun and connect with customers with a custom sticker promotion for the Solar Eclipse:
- Design stickers with playful phrases like “Chasing Shadows,” “Catch You on the Dark Side” or “Total Eclipse of the Sun”
- Combine these with suns, moons, stars and other celestial motifs
- Add a glow-in-the-dark or 3D moving effect to create the phases of the solar eclipse
In the weeks leading up to the eclipse, give out stickers with purchases and at events, and include them in your packaging.
12. April Fool’s Day (April 1)
April Fools’ Day is all about humor, pranks and playful surprises, giving businesses a chance to inject fun into their marketing.
When working on your custom sticker design, consider these creative ideas:
- Playful slogans like “Gotcha!” or “Prank Master” that customers can use to pull pranks on friends
- Mimic product labels with a funny twist, like “Invisible Ink Pen” or “Self-Refilling Coffee Cup” for gag gifts or promotional items with an April Fool’s theme
Engage customers with lighthearted promotions that align with the day’s prankster spirit.
13. National Pet Day (April 11)
National Pet Day is the perfect chance for businesses to connect with animal lovers and celebrate the special bond between pets and their owners.
Source: Fun cat stickers design by A n a s t a s i a via 99designs by Vista
Source: Dog sticker design by illulief via 99designs by Vista
Source: Dog illustration sticker design by HalynaHez via 99designs by Vista
Source: Sticker design by ANDREAS STUDIO via 99designs by Vista
Design themes and motifs for custom National Pet Day stickers include:
- Face stickers of different pets, from pugs to canary birds
- Fun slogans like “Fur Baby Parent,” “Dog Mom,” or “Pet Hair, Don’t Care” that connect with pet owners
- Stickers for all kinds of pets, from “Purr-fect Companion” for cats to “Certified Good Boy/Girl” for dogs and “Hoppy Helper” for rabbit owners
Source: Fun dog stickers design by A n a s t a s i a via 99designs by Vista
Source: Fun cat stickers design by bananodromo via 99designs by Vista
Pet shops, groomers and veterinarians can include stickers in online orders or hand them out in-store to celebrate National Pet Day. Pet-friendly cafes, breweries and restaurants can also offer stickers as a fun giveaway for customers who bring their furry (or feathered) friends along, letting everyone know pets are welcome at their establishment.
14. Easter Sunday (April 20)
Easter isn’t just about eggs and bunnies — it’s a time for family, fun and all things spring! Businesses can hop on the Easter excitement with festive sticker promotions that celebrate the season.
Source: Baby animal circle sticker design by AdryQ via 99designs by Vista
Beyond the usual Easter-themed stickers featuring Easter eggs, bunnies and springtime flowers, there are also more creative ways to celebrate this holiday:
- Create an “easter egg hunt” using custom stickers. Customers can find a special golden egg sticker with a discount or special prize through a promotion or in-store event
- Design stickers with mix-and-match bunny parts, like ears, noses and tails that customers can collect via purchases, encouraging repeat sales and customer engagement
- Design a set of stickers that form a mini adventure map when collected, featuring an Easter-themed story or path that leads to a final prize
Source: Branded sticker design for Playa Bowls by alsaki_design via 99designs by Vista
Source: Branded sticker design for Playa Bowls by Carlos Arriaga via 99designs by Vista
15. Earth Day (April 22)
Earth Day is a global celebration of environmental awareness and sustainability, giving businesses a chance to align with eco-conscious customers, tap into the growing interest in sustainability and promote green initiatives. It’s a prime opportunity for eco-friendly brands to show their commitment to the planet.
CSource: Custom sticker design by Vectorlance via 99designs by Vista
To communicate your brand’s commitment to environmentally-friendly practices on Earth Day, create stickers:
- With Earth-themed designs that promote sustainability using recycled paper
- That encourage action, like “I’m Carbon Neutral” or “Eco-Warrior”
- That customers can use to upcycle items, like labels for glass jars or decorations for reusable tote bags
Cafes and restaurants can distribute “Green Goals” stickers with eco-friendly packaging or reusable items to promote sustainability and raise awareness about reducing waste, while e-commerce brands can include “Eco Hero Badges” in sustainable shipments, rewarding customers for making eco-friendly purchases.
16. Mental Health Awareness Month (May 1)
Mental Health Awareness Month is a powerful opportunity for businesses to connect with their audience in a meaningful way. Customers can add stickers with encouraging phrases to personal belongings like laptops, water bottles or journals as reminders to prioritize their mental health.
Source: Sticker design for Mental Health Awareness Month by Girings Studio via 99designs by Vista
Source: Sticker design for Mental Health Awareness Month by Purple Key via 99designs by Vista
Create custom stickers with empowering and mindful messages and reminders like:
- “Progress, Not Perfection”
- “You’re Not Alone”
- “I Am Enough”
- “Feel Your Feelings”
- “Be Kind to Your Mind”
- “The Clouds Will Pass”
For a more accessible, gentler marketing tool around Mental Health Awareness Month, create custom stickers that encourage self-care. Include effective self-care practices, yoga positions and exercises. These sticker designs are especially effective for yoga studios, therapists and wellness brands.
Source: Be Kind sticker design by Ela Brigal via 99designs by Vista
Source: Yoga sticker design by telinunu via 99designs by Vista
17. Cinco de Mayo (May 5)
Cinco de Mayo commemorates Mexico’s victory over France at the Battle of Puebla and has become a celebration of Mexican culture and heritage in the US.
Source: Custom Cinco de Mayo sticker design by TikaDesign via 99designs by Vista
When working on your Cinco de Mayo custom sticker design, as well as the more typical Mexican design motifs like cacti, sombreros and piñatas, consider the following ideas:
- Stickers that mimic papel picado (traditional Mexican paper banners). Customers can peel and arrange pieces to form their designs
- Restaurants and food brands can include playful stickers featuring different spice levels, from “Mild Salsa Lover” to “Spicy Salsa Pro,” with meal kits or takeout, making the dining experience fun and shareable
- Feature famous Mexican figures and landmarks throughout history, such as General Ignacio Zaragoza and Benito Juárez, who led Mexico to victory in 1862
Source: Mexico-themed sticker design by A n a s t a s i a via 99designs by Vista
While non-Mexican businesses can participate, it’s crucial to do so respectfully through cultural appreciation rather than appropriation. Thoughtful, authentic engagement showing support for Mexican culture is appreciated by audiences over an excuse to profit from Cinco de Mayo.
18. Mother’s Day (May 11)
Mother’s Day is the perfect chance for businesses to make moms feel special through fun, memorable promotions.
For Mother’s Day custom sticker promotions, opt for fun, creative stickers with phrases like:
- “CEO of the Chaos”
- “Motherhood: Mission Accepted”
- “Building Legends One Day at a Time”
- “Supermom Status: Unlocked”
But don’t forget about different family dynamics when celebrating motherhood. You can also make stickers with slogans like “Vintage Mom: Still the Best” for grandmothers and “Stepping Up with Heart” for step-moms.
Retailers and restaurants can hand out custom stickers to moms who are shopping or dining with their families, turning everyday outings into mini celebrations. Shops can offer “You’re the World’s Best Mom Because…” stickers for customers or kids to add personal messages, making Mother’s Day gifts even more meaningful.
19. Pride Month (June 1)
Pride Month is all about celebrating love, inclusion and the LGBTQ+ community. It’s a great chance for businesses to show support in fun, creative ways while connecting with customers. As always, make sure your sticker promotion is sincere and authentic so that LGBTQ+ customers feel truly seen by your brand.
When it comes to Pride Month sticker promotions, rather than simply relying on the rainbow flag, your business can:
- Design stickers that form a larger mosaic when collected, symbolizing the power of unity and diversity
- Offer stickers with blank spaces where customers can write a word expressing their identity or values
- Make customizable pronoun stickers, like “My Pronouns Are,” with a space to write their pronouns
- Create rainbow sticker frames that customers can use to frame their photos
Make sure you appeal to a wide variety of LGBTQ+ people during Pride Month, featuring different flags and slogans in your custom stickers.
Source: Custom Pride Month sticker design by Nika Miller via 99designs by Vista
Source: Custom Pride Month sticker design by Sergey Goldshtain via 99designs by Vista
20. Father’s Day (June 15)
Father’s Day is the perfect moment for businesses and their customers to show appreciation for dads, whether they’re grilling experts, sports fanatics or the ultimate DIY-ers. Brands of all kinds can add Father’s Day sticker promotions to their marketing activities.
Try these sticker marketing ideas for Father’s Day:
- Fun stickers for dads who love to grill with phrases like “Grill Master” or “King of the BBQ”
- For a lighthearted way to celebrate dads who love a good laugh, design stickers with classic dad humor like “World’s Best Dad Jokes” or “Licensed to Pun”
- Celebrate all kinds of dads with stickers like “Superhero Without a Cape” or “Dad: My First Hero”
Hand out stickers in-store for customers to include with their Father’s Day gifts or note cards.
21. Summer Solstice (June 21)
Summer Solstice is perfect for celebrating sunshine and outdoor fun. Brands can boost visibility by tapping into summer excitement with fun, sun-themed sticker promotions that customers love sharing.
Here are some sticker marketing ideas that bring the sun out:
- Outdoor brands can offer “Hello Sunshine” stickers with every purchase in June
- Cafes and restaurants can give away “Longest Day, Best Day” stickers with to-go orders over the Summer Solstice, promoting their summer specials
- Retail stores can include “Summer Bucket List” stickers with summer-related purchases, encouraging customers to share their progress throughout the season
Source: Summer sticker design for a sunglasses brand by Rechronicle via 99designs by Vista
22. Independence Day (July 4)
Every business can get in on the excitement of Independence Day — when America celebrates with fireworks, BBQs and patriotic pride!
Source: Custom Independence Day sticker design by M A R K A S A N S ™ via 99designs by Vista
To get the most out of your Independence Day sticker design, leverage traditional American symbols like eagles, fireworks and the national flag. You can also:
- Offer sticker sheets that let customers build fireworks displays by arranging and layering stickers
- Create stickers that customers can collect for July 4th activities (BBQ, beach, fireworks, parade)
- Offer a series of stickers featuring different US states or landmarks
Source: New Hampshire sticker design by M A R K A S A N S ™ via 99designs by Vista
Source: Colorado sticker design by Kristydesign via 99designs by Vista
23. National Back To School Prep Day (August 15)
National Back to School Prep Day marks the start of the hustle for students, parents and teachers as they gear up for the school year ahead. Any business can tap into the back-to-school excitement, but Back To School Prep Day promotions work particularly well for stationery shops, bookstores and kids’ clothing retailers.
Depending on who your audience is, you can hand stickers out with school supplies purchases or add them to orders for teachers.
Back-to-school sticker ideas for kids:
- Cute illustrations of sports activities, science equipment or art materials to customize school supplies
- Slogans that encourage hard work and excitement like “Future Genius in Progress,” “Back to School Vibes” and “A+ Attitude”
- Fun and practical sticker labels to put on belongings and supplies with a space to write a name
Stickers for teachers:
- Useful stickers like to-do lists and reminders that teachers can put on their notebooks
- Fun name badge stickers to help teachers remember kids’ names
- Motivational slogans like “Professional Multitasker,” “Teaching: Powered by Coffee & Patience” and “Teacher by Day, Superhero by Night”
Source: Sticker design by senasworks via 99designs by Vista
24. Labor Day (September 1)
Labor Day is all about honoring the hard work and achievements of workers across the country, making it a perfect opportunity for businesses to celebrate their employees and connect with customers with phrases like “Thanks for all your hard work!”.
When designing Labor Day custom stickers, consider the following ideas:
- Stickers that celebrate diversity in the workforce, representing different types of jobs and honoring their importance. Reference relevant job roles today that a wide range of people can relate to
- Stickers that let everyone feel like they’re in charge for the day with phrases like “Boss of the Day” or “CEO in Training”
- Celebrate the balance between hard work and relaxation with fun stickers that honor both. Phrases like “Work Hard, Play Harder” or “Weekend Warrior” can add a playful twist to Labor Day promotions
Source: Sticker design by Ny.Studio’s via 99designs by Vista
25. Halloween (October 31)
Halloween is a prime time for businesses to have fun with promotions. Whether it’s spooky sales or playful engagement, Halloween offers brands the opportunity to stand out with clever sticker promotions.
Halloween is associated with plenty of design motifs, so try them out with these marketing sticker ideas:
- Sticker sheets where customers can mix and match monster parts, like eyes, fangs and claws, to build their spooky creatures
- Pumpkin stickers where customers can customize their jack-o’-lantern face
- Stickers where customers peel back a spooky layer to reveal a hidden discount or promotion — think cobwebs, creepy eyes or haunted houses
- Halloween-themed emoji stickers like ghosts, pumpkins or witches, full moons or Vampire fangs
- Include Halloween-themed puns like “Freakishly Good Deals” or “Fang-tastic savings”
Source: Halloween sticker design by CotzA via 99designs by Vista
26. Thanksgiving Day (November 27)
Thanksgiving is a super wholesome occasion all about saying thanks — perfect for businesses to show gratitude to their customers. Sticker promotions provide a fun, heartfelt way to let your customers know they’re appreciated.
Use design elements like Autumn hues, harvest palette, rustic Fall and glowy goldens with these sticker ideas:
- Simple phrases like “Thankful for You” or “Grateful for Your Support” are perfect for adding a personal touch to every purchase
- Celebrate everyone’s favorite Thanksgiving dessert with playful stickers like “Pie Makes Everything Better” or “Pumpkin Pie Lover.” Great for bakeries, cafés and Thanksgiving-themed promotions
- Turkey-themed stickers featuring phrases like “Gobble ‘Til You Wobble” or “Full of Thanks (and Pie)” are fun and festive
- Stickers with a space for customers to write a message of thanks — like “Thankful for You Because…”
Source: Custom small business sticker design by A n a s t a s i a via 99designs by Vista
27. Small Business Saturday (November 29)
Small Business Saturday is a celebration of local businesses, helping you to promote your small business, connect with your community, drive traffic and boost sales. This is the perfect time for creative sticker promotions that encourage customers to shop small and show their support.
According to the 2024 Small Business Marketing Report, 46% of consumers regularly seek out small businesses in their community.
One of the main reasons consumers visit a local small business is because they have walked past a storefront. Make your storefront more appealing with stickers and window decals to drive more foot traffic!
Here are some Small Business Saturday sticker marketing ideas:
- Phrases like “Shop Small, Love Big” or “Supporting Dreams, One Purchase at a Time” are great for reminding customers of the impact supporting small businesses can have
- Celebrate the local community with stickers that say “Proud to Shop Local” or “Local Legend”
- Offer interactive stickers that reveal discounts or special offers. Phrases like “Peel for a Deal” or “Unlock a Local Perk” add an element of fun and reward customers for shopping small
Source: Custom sticker design by mindtrickattack via 99designs by Vista
28. Cyber Monday (December 1)
Cyber Monday is the ultimate day for online shopping and the perfect time for e-commerce businesses to launch fun, engaging sticker promotions. With customers already excited about scoring deals, custom stickers can enhance the experience, boost brand awareness and encourage repeat purchases.
Some great custom sticker ideas for Cyber Monday include:
- Celebrate the thrill of finding deals with stickers like “Cyber Deal Hunter” or “I Scored Big!”
- Capture the fast-paced nature of Cyber Monday with phrases like “Ready, Set, Click!” to keep customers in the shopping zone
- Create stickers that reveal the code to access the Cyber Monday sale or “secret shopper” stickers that include a code to receive extra discounts
- Add fun illustrated icons like shopping carts, computer cursors, loading bars and Wi-Fi symbols
Source: Custom Cyber Monday sticker design by TikaDesign via 99designs by Vista
29. Hanukkah (December 14)
Hanukkah, also known as the Festival of Lights, is an eight-night celebration with traditions that honor miracles, family and light. It’s a prime opportunity for businesses to connect with customers through thoughtful, themed sticker promotions.
Creative Hanukkah sticker promotion ideas include:
- A sticker sheet featuring a large menorah design. Each candle’s flame is a separate sticker that can be peeled off and “light” each night of Hanukkah. For added charm, each flame can have a positive message, such as “Hope,” “Love,” “Joy” or “Strength”
- Create an interactive “Spin the Dreidel, Share the Joy” sticker set that mimics the Dreidel game, a fun Hanukkah tradition. Each sticker features a dreidel with the four Hebrew letters Nun, Gimel, Hay and Shin, and players can “spin” by peeling off sections or revealing messages beneath the letters
30. Christmas Day (December 25)
Christmas stickers are a fun, easy way to spread holiday cheer while keeping your brand front and center. Whether they’re used in gift wrapping or added to holiday orders, branded Christmas stickers create festive vibes and boost visibility.
Here are some fun and festive Christmas sticker ideas:
- Offer a sticker sheet designed like an advent calendar where, each day, customers peel off a new holiday-themed die-cut sticker, like ornaments, candy canes or stars
- Create playful stickers with phrases like “Official Santa’s Helper” or “On the Nice List”. Ideal for retailers, gift shops or restaurants hosting family holiday events
- Stickers that customers can use for their Christmas gift wrapping, saying things like “Wrapped with Joy” or “From Santa’s Workshop” with space for who the gift is to and from with subtle branding
Source: Branded Christmas sticker design by zlup. via 99designs by Vista
Source: Christmas sticker via VistaPrint
31. New Year’s Eve (December 31)
One of the most celebrated events worldwide, New Year’s Eve always generates buzz on social media.
Try these sticker marketing ideas to tap into customers’ excitement around New Year’s Eve:
- Playful custom stickers with New Year’s predictions, perfect for party favors or events
- “2026” stickers that can be put on glasses or hats, turning them into fun accessories for midnight
- Festive stickers for champagne or cocktail glasses, adding flair to New Year’s parties
Source: New Year’s Eve sticker design by INKSPITJUNKIE via 99designs by Vista
Whether used for party favors, countdowns or resolutions, branded New Year’s Eve stickers are likely to make their way into customers’ social media posts, boosting brand visibility as they share their celebrations online.
32. Your business’ birthday
While not a traditional holiday, your business’s birthday is a significant milestone, celebrating your journey and the support of your customers.
Try these fun sticker marketing ideas to celebrate your business’ birthday:
- Show off fun stats about your business over the past year, like “1,000 Happy Customers” or “100,000 Cups of Coffee Served” that highlight your growth and achievements
- Stickers that celebrate specific products or services like “Best-Selling Product” or “Top Customer Favorite.” Customers can collect these as mementos of your business’s successes
- Stickers featuring cartoons of owners and employees so customers can put a face to the name. Show them who runs the business and what their personality quirks are
- Custom stickers based on your business’s “astrological sign,” like “We’re a Leo — Confident & Driven!” It’s a fun, quirky way to personalize your brand and make the anniversary even more exciting
Source: Astrological custom stickers design by TikaDesign via 99designs by Vista
Source: Sticker design by ktoons via 99designs by Vista
Ready to elevate your marketing with custom stickers?
Stickers are a versatile, cost-effective marketing tool that can help your business stand out throughout the year during major holidays, seasonal events and annual milestones. Whether it’s for Earth Day, Mental Health Awareness Month or your business’ birthday, custom stickers help you engage customers in a fun, memorable way. Let us help you stay on track—download our free 2025 sticker calendar!
Or, explore VistaPrint’s custom sticker options and start planning how these ideas can fit into your next campaign. As your trusted partner, VistaPrint is here to help you design and print the perfect stickers to make the most of every marketing opportunity. Let’s get creative!
