Event marketing

New to event marketing or looking to level up? Explore guides, ideas, and step-by-step strategies for promoting and executing successful events that connect your brand with the right audience.


How to start a business: 6 steps to launch with confidence

If you’re struggling with or wondering how to start a business without getting overwhelmed, you’re not alone. Everyone who’s nurturing […]

handles holding phone showing QR code

How event QR codes can enhance your customer connections

The difference between a good event and a great one often comes down to what happens after the conversation. Event […]

What is event marketing and how does event marketing work for small businesses?

Ever hosted a pop-up, partnered on a giveaway or run a workshop to bring people through the door? That’s event […]

Hybrid event marketing strategy for small businesses

Hybrid event marketing is a strategy that promotes one event to two audiences at the same time: the people in […]

Trade show booth ideas & checklist for a better show 

Trade shows are a big deal in the modern business world. According to trade show stats: Trade shows are still […]

Corporate event planning: The ultimate step-by-step guide plus downloadable checklist

Corporate event planning can be overwhelming when you are balancing budgets, deadlines, vendors and expectations. Let’s make it easier and […]

A guide to offline marketing tactics: 10 ways to show up at local events

Even in our increasingly digital world, offline marketing remains vital. A sizable 64% of consumers prefer to shop in person, […]

Pop up shop table ideas: Think outside the shop with a sidewalk pop-up

This is the perfect time of year to connect with customers, and you barely have to leave your storefront to […]

Business owner

How this entrepreneur harnesses culture and creativity to strengthen his community

Republished with permission from the Entrepreneur Partner Studio Owning a small business isn’t always just about selling a product or […]

Branded clear stickers applied to the storefront glass

Trade show on a budget: How to maximize your investment

Trade shows offer incredible opportunities to connect with customers, but exhibition costs can add up quickly. The good news? You […]

Trade show booth design: How to make an impact at a trade show

Looking to make a big impact at a trade show? The key lies in your trade show booth design. With […]

7 trade show tips to improve your next exhibition

Every trade show is an opportunity to learn what works and what doesn’t. After helping thousands of businesses prepare for […]