Websites have become an essential component of any successful business. For small businesses, though, knowing where to start can be challenging. In order to skip the stress and avoid missing a key step while building your website, try these guidelines to ensure you check all the boxes before you publish your site.
- Determine the purpose of your website.
- Find the right domain name.
- Choose a content management system.
- Find a web template that works for your business.
- Organize your site’s information.
- Prioritize using high-quality images.
- Optimize your site for mobile users.
- Incorporate SEO.
1. Determine the purpose of your website.
A business needs a website, but the purpose of your site will vary depending on the industry and area you’re in. So, before you start designing, sit down and decide what it is you want your business website to do. Is your business looking for more customers or trying to generate sales through the site? Maybe your aim is to become a thought leader in the industry and develop a strong subscriber base? Before you do anything, make sure this objective is clear. Once the primary intention is identified, you can move on to building a site that feeds into your overarching goals.
A domain name is where your small business lives on the internet and, ideally, your domain name should mirror your business’s name. However, with millions of new domains being claimed daily, an exact match can be difficult to get, but that’s okay.
In order to create a domain name that works for your business, consider these three questions:
- Does it match your brand?
- Is it easy to spell?
- Is it memorable?
Get creative and come up with a domain name that communicates your business’s objective without being too abstract. If you’re feeling stuck, don’t worry! It’s okay to get a little creative. While jahjah.co.uk might be taken, something like eatjahjah.co.uk might still be up for grabs. Plus, you can always rebrand and rename your domain in the future. The most important thing is to ensure the domain name fits your current business.
VISTAPRINT TIP
Websites are trending toward a cleaner design with minimal text. So, be mindful of how much information you plan to include on each page – you don’t want to overwhelm site visitors with web pages packed with text
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Websites are trending toward a cleaner design with minimal text. So, be mindful of how much information you plan to include on each page – you don’t want to overwhelm site visitors with web pages packed with text
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Websites are trending toward a cleaner design with minimal text. So, be mindful of how much information you plan to include on each page – you don’t want to overwhelm site visitors with web pages packed with text
