Ideas & Advice

A small business blog with helpful tips, practical advice and inspirational stories.

Business Tips

What to write in a wedding card: Thoughtful wishes for every couple When it comes to celebrating a couple’s big […]

What is package marketing? Small business guide to packaging and marketing

Want your product to stand out on crowded shelves or online stores? Smart package marketing makes it happen. When marketing […]

Handmade ceramic products sold on an Etsy shop.

How to open a shop on Etsy: A step-by-step approach

In today’s digital marketplace, Etsy stands as a beacon for creative entrepreneurs and small business owners looking to establish their […]

Two smiling employees behind the counter of a colorful donut shop, wearing branded accessories – part of the VistaPrint Small Business Happiness Report.

VistaPrint 2025 Small Business Happiness Report: Why over 80% of small business owners are happy

New research reveals the secret ingredients to small business happiness — and it’s not what you might expect. As the […]

Smiling small business owner at trade show stand holding branded paper bag, with neatly displayed products and flyers.

Common issues for small businesses and how to overcome them

Running a small business is an exciting adventure, but it comes with its fair share of hurdles. From managing cash […]

How to start a business: Ultimate guide to launching a business

You’re starting a business, congratulations! As you’re likely already finding, you’re embarking on an exciting, rewarding (and yes, sometimes stressful) […]

How to set up a charity in the UK: A step-by-step guide

Whether you want to support a cause close to your heart or address a pressing social need, establishing a charity […]

20 small business hacks from successful entrepreneurs

Once they’ve embarked on their business journey, every entrepreneur picks up business hacks along the way. Some learn tips and […]

Marketing & Advertising

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Trade Shows, Markets & Events (0)|Holiday Marketing Tips (0)

Business owner showcasing branded merchandise and company swag ideas at outdoor event booth.

Refresh – 28 company swag ideas with real world examples

Today, in a shift away from inexpensive, disposable giveaway products, many brands are embracing useful, meaningful company swag ideas that […]

Store owner applying adhesive poster to storefront window surrounded by branded products and potted plants — signage for business in action.

The power of signage on Canadian shopping habits

From the posters in your local coffee shop window to eye-catching vehicle wraps, business signage is everywhere. But how much […]

Different types of posters for small business marketing

Choosing the right types of posters for your business can be tricky—there’s no one-size-fits-all approach. The truth is, different posters […]

15 poster fonts to entice new customers

Whether you’re designing a poster to promote a local event or a major product launch, the right font can affect […]

Colorful promotional banner hanging on a white fence, showcasing festive branding and message – example of banner materials in use.

The most common promotional banner materials

Picking the right material for banners impacts the look, durability and effectiveness of promotional signage—ultimately determining whether your sign will […]

Small business owner hanging a branded Gym Sisters banner on her gym’s storefront window.

A guide to the different types of banners

Need to get the word out in a big way without sounding like a late‑night infomercial? Banners are the low‑tech, […]

Outdoor fair stand showcasing signage in retail stores, with coordinated banner, vertical flag, A-sign and smiling vendor and customer.

Signage in retail stores: The ultimate guide

If you want to attract more foot traffic, increase in-store conversions and strengthen your brand’s presence, well-designed signage in retail […]

What is outdoor advertising? An ultimate guide to outdoor advertising for small businesses

From the iconic days of Mad Men and their broadsheet masterpieces, to jingle-filled TV ads, all the way up to […]

Branding

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Pitch & Present Your Business (0)

How to Use Stamps for Branding and Promotion

Your business has endless repetitive tasks and processes, whether you’re filing another document or sending another piece of mail. Business […]

Woman smelling a candle in a candle shop

Rewrite – 7 creative candle packaging ideas to make your brand shine

Candle packaging is more than just pretty boxes—it’s your first impression, a way to tell your brand’s story and a […]

Illustration in gray and orange tones depicting a man viewing an orange bottle on his phone, matching ads on posters and a computer screen—visualizing what is marketing and branding.

Refresh: What are branding and marketing, and what’s the difference between the two?

When you’re building a business, there are so many buzzwords that get thrown around that it can be hard to […]

What is brand marketing? And how to make it work for your small business

Brand marketing. You’ve probably heard the term thrown around by entrepreneurs and marketers alike. But what is brand marketing, really? […]

The best employee appreciation gift ideas for 2025: 9 trends using employee survey data

With Employee Appreciation Day approaching, businesses are asking themselves how they can make their employees feel genuinely valued. Though this […]

How to build brand awareness: The ultimate guide

Brand awareness can seem like an abstract concept. How do you make people aware of your brand? What makes a […]

The Ultimate Guide To Supplement And Vitamin Branding

The health and wellness industry is booming, and vitamin and supplement branding have never been more crucial for success. Global […]

Refresh – Instagram branding: 10 tips to build your Instagram brand

Animated gif is a little blurry .-.-.- Recommended links to add 🙂 https://www.vistaprint.com/hub/unique-social-media-brandinghttps://www.vistaprint.com/hub/new-twitter-profile-designhttps://www.vistaprint.com/hub/digital-brandinghttps://www.vistaprint.com/hub/ecommerce-brandinghttps://www.vistaprint.com/hub/facebook-shops-brandinghttps://www.vistaprint.com/hub/brand-marketinghttps://www.vistaprint.com/hub/youtube-brandinghttps://www.vistaprint.com/hub/challenger-brandhttps://www.vistaprint.com/hub/alliteration-in-brand-names In many ways, Instagram is built for […]