Ideas & Advice

A small business blog with helpful tips, practical advice and inspirational stories.

What to write in a wedding card: Thoughtful wishes for every couple When it comes to celebrating a couple’s big […]

Redesign resolution: A new look sparks a brand transformation

MY MARKETING MUST-HAVES Redesign resolution: A new look sparks a brand transformation Estimated reading time: 6 minutes A new year […]

Colorful PomPom business cards scattered on a table with yarn balls – inspiration for how to design a business card.

How to Design a Business Card: The Ultimate Guide

Your business card is often the first impression someone has of your brand—so make it count. In this guide on […]

2024 Christmas marketing tips for your small business

The economic landscape may not look particularly encouraging right now, but Christmas is fast approaching and it traditionally ushers in […]

Colorful types-of-packaging displayed geometrically to show all sides of rectangular product boxes.

Rewrite – The 9 types of packaging

When you’re competing in a crowded marketplace, standing out and getting brand recognition is key. Your product packaging design is […]

Pastel product packaging on transparent stand showing brand logo, model's face, and abstract design – example of package marketing.

What is package marketing? Small business guide to packaging and marketing

Want your product to stand out on crowded shelves or online stores? Smart package marketing makes it happen. When marketing […]

Handmade ceramic products sold on an Etsy shop.

How to open a shop on Etsy: A step-by-step approach

In today’s digital marketplace, Etsy stands as a beacon for creative entrepreneurs and small business owners looking to establish their […]

Two smiling employees behind the counter of a colorful donut shop, wearing branded accessories – part of the VistaPrint Small Business Happiness Report.

VistaPrint 2025 Small Business Happiness Report: Why over 80% of small business owners are happy

New research reveals the secret ingredients to small business happiness — and it’s not what you might expect. As the […]

Stack of branded skincare postcards featuring a model, promotional offer, and pink-toned design – example of postcard marketing.

How to do postcard marketing: Step-by-step guide

Looking to grab attention and connect with your audience? In a world where digital messages get lost in the clutter, […]

Custom branded hats and t-shirts in blue, white, and black with Pon Poke logo, including a matching pillow – themed merchandise display.

How to make custom hats: Design and print tips

Chances are you’ve seen someone wearing a cap today, or at least scrolled past someone wearing one. Custom hats grab […]

Person applying Meraki Chocolate branded stickers to holiday shipping packages.

Refresh What is Cyber Monday? Plus 5 tips to run a successful Cyber Monday campaign

For many people worldwide, the official holiday season begins the moment Halloween is finished and continues until New Year’s Day. […]

Branded product materials for Little Bee, including paper bag, brochures, jars, candles, t-shirt, stickers, and business cards – a visual example of how to market a product.

How to market a product: Traditional and digital product marketing strategies

Creating a great product is a win in itself—but getting it in front of the right people is where real […]

Illustration of a person explaining principles of marketing on a whiteboard with icons representing graphs, statistics, and ideas.

What are the principles of marketing and why do they matter for small businesses?

No matter what kind of business you run, marketing is how people find, trust and decide to buy from you. […]

Business owner showcasing branded merchandise and company swag ideas at outdoor event booth.

Refresh – 28 company swag ideas with real world examples

Today, in a shift away from inexpensive, disposable giveaway products, many brands are embracing useful, meaningful company swag ideas that […]

Store owner applying adhesive poster to storefront window surrounded by branded products and potted plants — signage for business in action.

The power of signage on Canadian shopping habits

From the posters in your local coffee shop window to eye-catching vehicle wraps, business signage is everywhere. But how much […]

Colorful A-frame sign outside a donut shop with people lined up to enter.

Guide to standard a-frame sizes

When it comes to capturing attention, few tools are as effective as A-frame signs. These portable, freestanding signs are ideal […]

How to Use Stamps for Branding and Promotion

Your business has endless repetitive tasks and processes, whether you’re filing another document or sending another piece of mail. Business […]

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8 standout business card trends 2026

If you’re redesigning or creating a business card, you might be wondering what’s trending in the world of design to […]

Packaging trends 2026: 10 ideas shaping the future of packaging design

Packaging trends in 2026 cut through the noise of “shelf sameness” and show where brands are actually winning attention. We […]

Colorful assortment of branded ice cream jars with logo stickers showcasing creative brand packaging."

What is brand packaging? Why it works and how to do it well

Looking to make your product stand out in a crowded market? The key could be your brand packaging. More than […]

Behind 15 of food branding’s most iconic mascots 

We’re constantly surrounded by advertising, an inescapable whirl of words, colors and images. But it wasn’t always this way. Back […]

Refresh – 7 eco-friendly packaging ideas for your brand

As societal attitudes increasingly shift toward sustainability, brands are exploring eco-friendly packaging design solutions that improve brand reputation and can […]

Business owner standing in front of poke shop counter with colorful posters displayed behind him.

Refresh – How to make a poster: A step-by-step guide

Posters have the power to grab attention from a distance, prompt curiosity and motivate people to take action, whether attending […]

Top 10 graphic design trends 2026

A new year means fresh chances to rethink your branding, and design trends are one of the most effective ways […]

How to print a booklet: From choosing the right booklet binding to uploading your file

If you’ve ever tried to figure out how to print a booklet, you already know it’s not as simple as […]

How to design custom mugs—a step-by-step guide

Deciding how to design custom mugs for friends, family or consumers is one of those delightful projects that packs a […]

Smiling woman holding her custom photo book, proud of her creation.

8 pro tips to create your own photo book

There’s something magical about flipping through a photo book. Unlike scrolling on your phone, a photo book is tangible; you […]

12 easy-to-read fonts: Simple fonts and what makes them readable

With easy-to-read fonts, your brand message comes through loud and clear. The fonts you choose are a key component of […]

The 7 principles of design and how to use them

The principles of design are the rules you must follow to create an effective and attractive design composition. The fundamental […]

What is an infographic: 7 types of infographics 

What is an infographic? It’s a powerful tool that can present complex information in a way that’s visually engaging and […]

Hands applying a ceramic brand sticker to a red plate, showcasing logo design software in action.

Refresh – The best logo design software for every skill level

A brand needs a memorable logo to stand out. But to make a professional-looking logo, you need to know the […]

Business holiday prep example: three smiling people wearing branded Aperitivo accessories, t-shirts, and promotional materials in the background.

Business holiday prep—an 8-week framework

Business holiday prep is a summer sport disguised as a winter event, and Q2 is the window that separates the […]

Small business owner applying a holiday sale decal to shop window – Christmas signage ideas in action.

14 Christmas signage ideas for the holiday season and a few bonus tips

Twinkly lights, stockings and wreaths are timeless holiday staples. But if you run a small business, there’s one thing that […]

hand opening gift basket to see christmas card

Holiday gift basket ideas for small businesses

The holidays are the perfect time to show a little extra appreciation to the people who help your business thrive: […]

Man holding a stack of branded corporate Christmas gifts with festive lights and matching merchandise in the background

30 creative corporate Christmas gifts your employees will love in 2025

Looking for creative corporate Christmas gifts to give your employees this holiday season? Go beyond the traditional options and give […]

Stacked holiday gift packages with VistaPrint wrapping under a Christmas tree – perfect example of festive branding for small business holiday marketing tips.

10 Holiday marketing tips for small businesses

The holiday season, from Black Friday to New Year’s, is a golden marketing opportunity for small businesses. For small business […]

Holiday giveaway preparation with branded wrapping paper and ribbon on a desk, featuring tape and packaging materials.

Refresh – 6 holiday giveaway ideas for your small business

Looking for holiday giveaway ideas that make an impact? Whether you go for free gifts or festive contests, giveaways are […]

Woman holding a photo book with family Christmas pictures, surrounded by presents and a Christmas tree — personalized Christmas gifts idea.

Custom Holiday gift guide: 20 personalized Christmas gifts for everyone on your list

The holidays are all about connecting with loved ones—Christmas is the perfect time to celebrate the special people in your […]

Holiday packaging ideas: 6 creative ways to wrap, wow and win customers

The holiday season is more than just a time of giving, it’s a powerful opportunity for brands to shine. When […]