Ideas & Advice
A small business blog with helpful tips, practical advice and inspirational stories.
Redesign resolution: A new look sparks a brand transformation
MY MARKETING MUST-HAVES Redesign resolution: A new look sparks a brand transformation Estimated reading time: 6 minutes A new year […]
How to Design a Business Card: The Ultimate Guide
Your business card is often the first impression someone has of your brand—so make it count. In this guide on […]
2024 Christmas marketing tips for your small business
The economic landscape may not look particularly encouraging right now, but Christmas is fast approaching and it traditionally ushers in […]
Rewrite – The 9 types of packaging
When you’re competing in a crowded marketplace, standing out and getting brand recognition is key. Your product packaging design is […]
What is package marketing? Small business guide to packaging and marketing
Want your product to stand out on crowded shelves or online stores? Smart package marketing makes it happen. When marketing […]
How to open a shop on Etsy: A step-by-step approach
In today’s digital marketplace, Etsy stands as a beacon for creative entrepreneurs and small business owners looking to establish their […]
VistaPrint 2025 Small Business Happiness Report: Why over 80% of small business owners are happy
New research reveals the secret ingredients to small business happiness — and it’s not what you might expect. As the […]

How to do postcard marketing: Step-by-step guide
Looking to grab attention and connect with your audience? In a world where digital messages get lost in the clutter, […]
How to make custom hats: Design and print tips
Chances are you’ve seen someone wearing a cap today, or at least scrolled past someone wearing one. Custom hats grab […]
Refresh What is Cyber Monday? Plus 5 tips to run a successful Cyber Monday campaign
For many people worldwide, the official holiday season begins the moment Halloween is finished and continues until New Year’s Day. […]
How to market a product: Traditional and digital product marketing strategies
Creating a great product is a win in itself—but getting it in front of the right people is where real […]
What are the principles of marketing and why do they matter for small businesses?
No matter what kind of business you run, marketing is how people find, trust and decide to buy from you. […]
Refresh – 28 company swag ideas with real world examples
Today, in a shift away from inexpensive, disposable giveaway products, many brands are embracing useful, meaningful company swag ideas that […]
The power of signage on Canadian shopping habits
From the posters in your local coffee shop window to eye-catching vehicle wraps, business signage is everywhere. But how much […]
Guide to standard a-frame sizes
When it comes to capturing attention, few tools are as effective as A-frame signs. These portable, freestanding signs are ideal […]
How to Use Stamps for Branding and Promotion
Your business has endless repetitive tasks and processes, whether you’re filing another document or sending another piece of mail. Business […]
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8 standout business card trends 2026
If you’re redesigning or creating a business card, you might be wondering what’s trending in the world of design to […]
Packaging trends 2026: 10 ideas shaping the future of packaging design
Packaging trends in 2026 cut through the noise of “shelf sameness” and show where brands are actually winning attention. We […]
What is brand packaging? Why it works and how to do it well
Looking to make your product stand out in a crowded market? The key could be your brand packaging. More than […]
Behind 15 of food branding’s most iconic mascots
We’re constantly surrounded by advertising, an inescapable whirl of words, colors and images. But it wasn’t always this way. Back […]
Refresh – 7 eco-friendly packaging ideas for your brand
As societal attitudes increasingly shift toward sustainability, brands are exploring eco-friendly packaging design solutions that improve brand reputation and can […]
Refresh – How to make a poster: A step-by-step guide
Posters have the power to grab attention from a distance, prompt curiosity and motivate people to take action, whether attending […]
Top 10 graphic design trends 2026
A new year means fresh chances to rethink your branding, and design trends are one of the most effective ways […]
How to print a booklet: From choosing the right booklet binding to uploading your file
If you’ve ever tried to figure out how to print a booklet, you already know it’s not as simple as […]
How to design custom mugs—a step-by-step guide
Deciding how to design custom mugs for friends, family or consumers is one of those delightful projects that packs a […]
8 pro tips to create your own photo book
There’s something magical about flipping through a photo book. Unlike scrolling on your phone, a photo book is tangible; you […]
12 easy-to-read fonts: Simple fonts and what makes them readable
With easy-to-read fonts, your brand message comes through loud and clear. The fonts you choose are a key component of […]
The 7 principles of design and how to use them
The principles of design are the rules you must follow to create an effective and attractive design composition. The fundamental […]
What is an infographic: 7 types of infographics
What is an infographic? It’s a powerful tool that can present complex information in a way that’s visually engaging and […]
Refresh – The best logo design software for every skill level
A brand needs a memorable logo to stand out. But to make a professional-looking logo, you need to know the […]
Business holiday prep—an 8-week framework
Business holiday prep is a summer sport disguised as a winter event, and Q2 is the window that separates the […]
14 Christmas signage ideas for the holiday season and a few bonus tips
Twinkly lights, stockings and wreaths are timeless holiday staples. But if you run a small business, there’s one thing that […]
Holiday gift basket ideas for small businesses
The holidays are the perfect time to show a little extra appreciation to the people who help your business thrive: […]
30 creative corporate Christmas gifts your employees will love in 2025
Looking for creative corporate Christmas gifts to give your employees this holiday season? Go beyond the traditional options and give […]
10 Holiday marketing tips for small businesses
The holiday season, from Black Friday to New Year’s, is a golden marketing opportunity for small businesses. For small business […]
Refresh – 6 holiday giveaway ideas for your small business
Looking for holiday giveaway ideas that make an impact? Whether you go for free gifts or festive contests, giveaways are […]
Custom Holiday gift guide: 20 personalized Christmas gifts for everyone on your list
The holidays are all about connecting with loved ones—Christmas is the perfect time to celebrate the special people in your […]
Holiday packaging ideas: 6 creative ways to wrap, wow and win customers
The holiday season is more than just a time of giving, it’s a powerful opportunity for brands to shine. When […]