How to create nutrition labels: A guide for beginners
Whether you’re selling cookies at a farmers market or scaling a home-based hot sauce brand, learning how to create nutrition […]
Product packaging design tips: 5 ways to make your product market itself
Done well, product packaging becomes one of your hardest-working marketing tools. The right box, label, mailer or sleeve can act […]
25 packaging ideas for promotional campaigns
Packaging has had a surprisingly successful side career. While most people treated it as a protective shell with decent survival […]
How to build a packaging strategy that supports your brand
Most businesses spend far more time developing the product than building the packaging strategy behind it. Then the orders start […]
Food delivery packaging: How to keep food fresh, secure and on-brand
The first role of food delivery packaging is to hold your product on the way from kitchen to customer. But […]
Product packaging design guide for small businesses
When it comes to product packaging design, there’s more to it than aesthetics. Packaging should create an experience, tell your […]
How to create the perfect mailer box design
A strong mailer box design can build excitement for an order before it’s even opened. For e-commerce brands, packaging helps […]
How to budget your packaging costs
If you’re a small business owner, you know profitability matters. One of the best ways to protect your margins is […]
How restaurant branding shapes where Americans eat and drink (survey)
Americans order from restaurants all week, in all sorts of ways. But with prices rising and income growth slowing, diners […]
How to make a custom stamp for business branding and promotion
The custom stamp is the single most cost-effective tool for physical branding – from packaging and labels to loyalty cards […]
How to create a strong brand personality (and why it’s important)
How people perceive your brand personality is subjective – but extremely important. According to Harvard Business School, 95% of purchasing […]