Branding


Illustration in gray and orange tones depicting a man viewing an orange bottle on his phone, matching ads on posters and a computer screen—visualizing what is marketing and branding.

Refresh: What are branding and marketing, and what’s the difference between the two?

When you’re building a business, there are so many buzzwords that get thrown around that it can be hard to […]

What is brand marketing? And how to make it work for your small business

Brand marketing. You’ve probably heard the term thrown around by entrepreneurs and marketers alike. But what is brand marketing, really? […]

hand writing a gift certificate

The best employee appreciation gift ideas for 2025: 9 trends using employee survey data

With Employee Appreciation Day approaching, businesses are asking themselves how they can make their employees feel genuinely valued. Though this […]

How to build brand awareness: The ultimate guide

Brand awareness can seem like an abstract concept. How do you make people aware of your brand? What makes a […]

The Ultimate Guide To Supplement And Vitamin Branding

The health and wellness industry is booming, and vitamin and supplement branding have never been more crucial for success. Global […]

A woman with a megaphone next to a giant smartphone displaying an Instagram screen and holding the platform's logo, symbol of Instagram branding.

Refresh – Instagram branding: 10 tips to build your Instagram brand

Animated gif is a little blurry .-.-.- Recommended links to add 🙂 https://www.vistaprint.com/hub/unique-social-media-brandinghttps://www.vistaprint.com/hub/new-twitter-profile-designhttps://www.vistaprint.com/hub/digital-brandinghttps://www.vistaprint.com/hub/ecommerce-brandinghttps://www.vistaprint.com/hub/facebook-shops-brandinghttps://www.vistaprint.com/hub/brand-marketinghttps://www.vistaprint.com/hub/youtube-brandinghttps://www.vistaprint.com/hub/challenger-brandhttps://www.vistaprint.com/hub/alliteration-in-brand-names In many ways, Instagram is built for […]

Illustration of a woman posing next to a giant perfume bottle with whimsical floral elements in orange and purple tones.

Refresh – Perfume branding: How to create a perfume brand

Perfume branding is about more than representing the company behind the fragrance—it’s about creating a personal connection with the consumer. […]

A blue and light blue PonPoke food packaging with wooden chopsticks, highlighting alliteration in the brand name.

Refresh – Alliteration in brand names: An article all about alliteration

Keyword alliteration in brand names not exactly match in meta description .-.- Missing recommended links https://www.vistaprint.com/hub/how-to-create-a-brand-style-guidehttps://www.vistaprint.com/hub/how-to-build-your-brandhttps://www.vistaprint.com/hub/brand-identityhttps://www.vistaprint.com/hub/cheap-branding-strategies-small-businesshttps://www.vistaprint.com/hub/branding-fails Coca-Cola, PayPal and TikTok—these […]

Understanding the psychology of branding: How to connect with customers

Everything in our environment was designed with psychology in mind. You may not realize it, but even the cool-toned lights […]

Colorful and playful stickers with bold text and fantasy characters on a fluffy background, illustrating the concept of a brand promise.

What is a brand promise? Examples and benefits for your business

When most people think of branding essentials what comes to mind are logos, taglines and packaging. But what about your […]

Woman hanging a small framed product image alongside coordinated frames, symbolizing brand positioning.

Brand positioning: How to write a brand positioning statement

In a crowded market, a strong brand positioning strategy is what makes your brand unforgettable — it’s the reason customers […]

business owner sharing tips

What is brand equity and should your business care?

Branding is a complex process with many terms to describe the strategies and results. For example, you might be wondering, […]

Essential guide to brand and brand identity with business examples

Making a mark on your customers’ minds is valuable. By creating a recognizable, trusted and consistent image of your company, […]

How to rebrand successfully

How to rebrand successfully: a strategic and tactical guide

We all grow and change over time… so why not brands? Whether selling new products or just simply updating a […]

The importance of a logo—5 reasons you must have one

Why do you need a logo? Here are 5 really good reasons: Even if the brand names were not integrated […]

44 logo color combinations to inspire your next logo design

Every brand needs a color palette for its logo. Even if yours is black and white or a few shades […]

Branding colors: everything you need to choose your brand’s color palette

Chase. Citibank. Barclay’s. Bank of America. All banks. All use blue as one of their dominant branding colors. Even other […]

Brand identity design

What is brand identity? And how to develop a great one.

Just like your personal identity makes you uniquely you, your brand identity is the special sauce for your business that […]

The 22 best branding quotes to inspire you

Good branding is arguably the most important thing when it comes to ensuring the success of your business. That’s why […]

Brand style guide image

How to create a brand style guide

A brand style guide takes the heart and soul of your brand—your mission, vision and values—and translates it into design. […]

Personal branding secrets: 7 steps to building an outstanding personal brand

Everyone knows the importance of good branding when it comes to your business—but what about building a personal brand that’s […]

The 8 elements of branding

Elements are the primary building blocks of matter. Think back to chemistry class—remember the periodic table of elements? All those […]

The 8 types of branding (and how to use them)

Just like there are many different types of brands, there are lots of different types of branding out there. Branding […]

30 brand guideline examples to inspire you

A brand style guide is the essential tool for businesses that gives clear guidelines on how to communicate a brand […]