What is brand packaging? Why it works and how to do it well
Looking to make your product stand out in a crowded market? The key could be your brand packaging. More than […]
Behind 15 of food branding’s most iconic mascots
We’re constantly surrounded by advertising, an inescapable whirl of words, colors and images. But it wasn’t always this way. Back […]
Refresh – 7 eco-friendly packaging ideas for your brand
As societal attitudes increasingly shift toward sustainability, brands are exploring eco-friendly packaging design solutions that improve brand reputation and can […]
Refresh – How to make a poster: A step-by-step guide
Posters have the power to grab attention from a distance, prompt curiosity and motivate people to take action, whether attending […]
Refresh – Branding beer: 6 best beer packaging trends
From cool beer can designs to hand-stamped bottles, breweries are increasingly creative with how they’re branding beer. With more craft […]
7 creative candle packaging ideas to make your brand shine
Candle packaging is more than just pretty boxes—it’s your first impression, a way to tell your brand’s story and a […]
Refresh: What are branding and marketing, and what’s the difference between the two?
When you’re building a business, there are so many buzzwords that get thrown around that it can be hard to […]
What is brand marketing? And how to make it work for your small business
Brand marketing. You’ve probably heard the term thrown around by entrepreneurs and marketers alike. But what is brand marketing, really? […]
The best employee appreciation gift ideas for 2025: 9 trends using employee survey data
With Employee Appreciation Day approaching, businesses are asking themselves how they can make their employees feel genuinely valued. Though this […]
How to build brand awareness: The ultimate guide
Brand awareness can seem like an abstract concept. How do you make people aware of your brand? What makes a […]
The Ultimate Guide To Supplement And Vitamin Branding
The health and wellness industry is booming, and vitamin and supplement branding have never been more crucial for success. Global […]
Refresh – Instagram branding: 10 tips to build your Instagram brand
Animated gif is a little blurry .-.-.- Recommended links to add 🙂 https://www.vistaprint.com/hub/unique-social-media-brandinghttps://www.vistaprint.com/hub/new-twitter-profile-designhttps://www.vistaprint.com/hub/digital-brandinghttps://www.vistaprint.com/hub/ecommerce-brandinghttps://www.vistaprint.com/hub/facebook-shops-brandinghttps://www.vistaprint.com/hub/brand-marketinghttps://www.vistaprint.com/hub/youtube-brandinghttps://www.vistaprint.com/hub/challenger-brandhttps://www.vistaprint.com/hub/alliteration-in-brand-names In many ways, Instagram is built for […]
Refresh – Perfume branding: How to create a perfume brand
Perfume branding is about more than representing the company behind the fragrance—it’s about creating a personal connection with the consumer. […]
Refresh – Alliteration in brand names: An article all about alliteration
Keyword alliteration in brand names not exactly match in meta description .-.- Missing recommended links https://www.vistaprint.com/hub/how-to-create-a-brand-style-guidehttps://www.vistaprint.com/hub/how-to-build-your-brandhttps://www.vistaprint.com/hub/brand-identityhttps://www.vistaprint.com/hub/cheap-branding-strategies-small-businesshttps://www.vistaprint.com/hub/branding-fails Coca-Cola, PayPal and TikTok—these […]
Understanding the psychology of branding: How to connect with customers
Everything in our environment was designed with psychology in mind. You may not realize it, but even the cool-toned lights […]
What is a brand promise? Examples and benefits for your business
When most people think of branding essentials what comes to mind are logos, taglines and packaging. But what about your […]
Brand positioning: How to write a brand positioning statement
In a crowded market, a strong brand positioning strategy is what makes your brand unforgettable — it’s the reason customers […]
What is brand equity and should your business care?
Branding is a complex process with many terms to describe the strategies and results. For example, you might be wondering, […]
Essential guide to brand and brand identity with business examples
Making a mark on your customers’ minds is valuable. By creating a recognizable, trusted and consistent image of your company, […]
How to rebrand successfully: a strategic and tactical guide
We all grow and change over time… so why not brands? Whether selling new products or just simply updating a […]
The importance of a logo—5 reasons you must have one
Why do you need a logo? Here are 5 really good reasons: Even if the brand names were not integrated […]
44 logo color combinations to inspire your next logo design
Every brand needs a color palette for its logo. Even if yours is black and white or a few shades […]
Branding colors: everything you need to choose your brand’s color palette
Chase. Citibank. Barclay’s. Bank of America. All banks. All use blue as one of their dominant branding colors. Even other […]
What is brand identity? And how to develop a great one.
Just like your personal identity makes you uniquely you, your brand identity is the special sauce for your business that […]