Branding

Branding may feel complicated, but the big idea is simple. Brand equity is the reputation-powered value that adds to what […]

Nearly eight in 10 Americans (79%) say they’ve noticed a business poster in the past six months. That’s a clear […]

Let’s be honest, even the best business idea won’t go far if people don’t recognize your voice. Your brand voice […]

Brand marketing. You’ve probably heard the term thrown around by entrepreneurs and marketers alike. But what is brand marketing, really? […]

Branding shapes how people see your business. It’s the way your brand talks, looks and makes customers feel across every […]

While branding is a broad concept and it may seem daunting, understanding it is key to a successful business—especially for […]

A brand is built using key brand elements that work together like a system: business name, logo, color palette, shape, […]

Brand identity is the special sauce that makes your business instantly recognizable and memorable. Just like your personal identity makes […]

Creating a strong branding strategy is one of the most important steps you can take to grow your business. An […]

The Brand Identity Prism, also referred to as Kapferer’s Brand Identity Prism, is a well-known marketing model that visualizes the […]

Trying to appeal to everyone often ends up pleasing no one. Many small businesses lean on broad branding, hoping that […]

Ever noticed how Chase, Citibank and Bank of America all use blue? That’s no coincidence; they understand how powerful color […]