Branding

A brand is built using key brand elements that work together like a system: business name, logo, color palette, shape, […]

Brand identity is the special sauce that makes your business instantly recognizable and memorable. Just like your personal identity makes […]

Creating a strong branding strategy is one of the most important steps you can take to grow your business. An […]

The Brand Identity Prism, also referred to as Kapferer’s Brand Identity Prism, is a well-known marketing model that visualizes the […]

Trying to appeal to everyone often ends up pleasing no one. Many small businesses lean on broad branding, hoping that […]

Ever noticed how Chase, Citibank and Bank of America all use blue? That’s no coincidence; they understand how powerful color […]

In just a few years, QR codes have gone from niche tech to everyday essentials, powering everything from contactless payments […]

Let’s talk about your business card—that important branding tool that’s often someone’s first impression of your brand. Beyond the must-haves, […]

If you’re a small business owner, you know profitability matters. One way you can make sure your spending doesn’t harm […]

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Every small business is unique, and your business cards should be, too. In fact, the most effective types of business […]

The colors you choose for your brand are a form of communication, influencing customer attention, emotion and trust. This guide […]