Visual identity: everything you need to know about this essential aspect of branding
When it comes to branding, what you see is what you get. At least, that’s how potential customers will feel. […]
The Brand Identity Prism: what it is and how to use it
The Brand Identity Prism is a well-known marketing model, also referred to as Kapferer’s Brand Identity Prism. It is a […]
The complete guide to food branding
No matter how much you think you know about branding, food branding is a bit trickier to pin down than […]
The history of branding (and what it can teach us)
We’re living in the Golden Age of Branding. There are more ways than ever for businesses to carve out their […]
22 beautiful brand designs to inspire you
While a logo alone may be enough for smaller companies, a successful brand design will create a cohesive look throughout […]
Marketing vs. branding: what’s the difference?
When you’re building a business, there are so many buzzwords that get thrown around that it can be hard to […]
What is brand marketing? And how to create a brand marketing strategy.
Brand marketing. Two words you’ve probably heard thrown around a lot by entrepreneurs and marketers alike. But there’s a lot […]
Social media style guide: what it is and how to get started
Your brand is more than just how it looks and its content, it’s also about tone of voice and consistency. […]
Four logo variations that every brand needs to know
While a logo is a singular visual expression of your brand, it can—and should—take on many forms. That’s where logo […]
Barbiecore branding and the rise of hot pink
What comes to mind when you think of pink? Is it the color of frilly dresses, fun cocktails and Valentine’s […]
How to Use Stamps for Branding and Promotion
Your business has endless repetitive tasks and processes, whether you’re filing another document or sending another piece of mail. Business […]
The best fonts for business cards
Picture this: You open a business card template and type your small business name. It looks tiny against the white […]
Branding glossary: Key terms every business owner should know
You’ve probably heard the word “branding” thrown around – especially since starting your small business. And though you might have […]