Branding


Essential guide to brand and brand identity with business examples

Making a mark on your customers’ minds is valuable. By creating a recognizable, trusted and consistent image of your company, […]

How to rebrand successfully

How to rebrand successfully: a strategic and tactical guide

We all grow and change over time… so why not brands? Whether selling new products or just simply updating a […]

The importance of a logo—5 reasons you must have one

Why do you need a logo? Here are 5 really good reasons: Even if the brand names were not integrated […]

44 logo color combinations to inspire your next logo design

Every brand needs a color palette for its logo. Even if yours is black and white or a few shades […]

Branding colors: everything you need to choose your brand’s color palette

Chase. Citibank. Barclay’s. Bank of America. All banks. All use blue as one of their dominant branding colors. Even other […]

Brand identity design

What is brand identity? And how to develop a great one.

Just like your personal identity makes you uniquely you, your brand identity is the special sauce for your business that […]

The 22 best branding quotes to inspire you

Good branding is arguably the most important thing when it comes to ensuring the success of your business. That’s why […]

Brand style guide image

How to create a brand style guide

A brand style guide takes the heart and soul of your brand—your mission, vision and values—and translates it into design. […]

Personal branding secrets: 7 steps to building an outstanding personal brand

Everyone knows the importance of good branding when it comes to your business—but what about building a personal brand that’s […]

The 8 elements of branding

Elements are the primary building blocks of matter. Think back to chemistry class—remember the periodic table of elements? All those […]

The 8 types of branding (and how to use them)

Just like there are many different types of brands, there are lots of different types of branding out there. Branding […]

30 brand guideline examples to inspire you

A brand style guide is the essential tool for businesses that gives clear guidelines on how to communicate a brand […]