Ideas & Advice
A small business blog with helpful tips, practical advice and inspirational stories.
2024 Christmas marketing tips for your small business
The economic landscape may not look particularly encouraging right now, but Christmas is fast approaching and it traditionally ushers in […]
Rewrite – The 9 types of packaging
When you’re competing in a crowded marketplace, standing out and getting brand recognition is key. Your product packaging design is […]
What is package marketing? Small business guide to packaging and marketing
Want your product to stand out on crowded shelves or online stores? Smart package marketing makes it happen. When marketing […]
How to open a shop on Etsy: A step-by-step approach
In today’s digital marketplace, Etsy stands as a beacon for creative entrepreneurs and small business owners looking to establish their […]
VistaPrint 2025 Small Business Happiness Report: Why over 80% of small business owners are happy
New research reveals the secret ingredients to small business happiness — and it’s not what you might expect. As the […]
Common issues for small businesses and how to overcome them
Running a small business is an exciting adventure, but it comes with its fair share of hurdles. From managing cash […]
How to start a business: Ultimate guide to launching a business
You’re starting a business, congratulations! As you’re likely already finding, you’re embarking on an exciting, rewarding (and yes, sometimes stressful) […]
Refresh What is Cyber Monday? Plus 5 tips to run a successful Cyber Monday campaign
For many people worldwide, the official holiday season begins the moment Halloween is finished and continues until New Year’s Day. […]
How to market a product: Traditional and digital product marketing strategies
Creating a great product is a win in itself—but getting it in front of the right people is where real […]
What are the principles of marketing and why do they matter for small businesses?
No matter what kind of business you run, marketing is how people find, trust and decide to buy from you. […]
Refresh – 28 company swag ideas with real world examples
Today, in a shift away from inexpensive, disposable giveaway products, many brands are embracing useful, meaningful company swag ideas that […]
The power of signage on Canadian shopping habits
From the posters in your local coffee shop window to eye-catching vehicle wraps, business signage is everywhere. But how much […]
Guide to standard a-frame sizes
When it comes to capturing attention, few tools are as effective as A-frame signs. These portable, freestanding signs are ideal […]
Different types of posters for small business marketing
Choosing the right types of posters for your business can be tricky—there’s no one-size-fits-all approach. The truth is, different posters […]
15 poster fonts to entice new customers
Whether you’re designing a poster to promote a local event or a major product launch, the right font can affect […]
How to Use Stamps for Branding and Promotion
Your business has endless repetitive tasks and processes, whether you’re filing another document or sending another piece of mail. Business […]
What is brand packaging? Why it works and how to do it well
Looking to make your product stand out in a crowded market? The key could be your brand packaging. More than […]
Behind 15 of food branding’s most iconic mascots
We’re constantly surrounded by advertising, an inescapable whirl of words, colors and images. But it wasn’t always this way. Back […]
Refresh – 7 eco-friendly packaging ideas for your brand
As societal attitudes increasingly shift toward sustainability, brands are exploring eco-friendly packaging design solutions that improve brand reputation and can […]
Refresh – How to make a poster: A step-by-step guide
Posters have the power to grab attention from a distance, prompt curiosity and motivate people to take action, whether attending […]
Refresh – Branding beer: 6 best beer packaging trends
From cool beer can designs to hand-stamped bottles, breweries are increasingly creative with how they’re branding beer. With more craft […]
7 creative candle packaging ideas to make your brand shine
Candle packaging is more than just pretty boxes—it’s your first impression, a way to tell your brand’s story and a […]
Refresh: What are branding and marketing, and what’s the difference between the two?
When you’re building a business, there are so many buzzwords that get thrown around that it can be hard to […]
What is an infographic: 7 types of infographics
What is an infographic? It’s a powerful tool that can present complex information in a way that’s visually engaging and […]
Refresh – The best logo design software for every skill level
A brand needs a memorable logo to stand out. But to make a professional-looking logo, you need to know the […]
Top trends and tips for designing the perfect custom T-shirt
Custom t-shirts and other types of personalized apparel have become increasingly popular among businesses and consumers over the years. Whether […]
Mocha Mousse, the Pantone Color of the Year 2025: Everything you need to know
We’ve rounded up everything you need to know about Pantone Color of the Year 2025: Mocha Mousse. Join us to […]
How to Choose Brand Colors Using Color Theory
Color theory can play an important role in your small business branding. Colors carry meaning, and the colors you choose […]
6 Key Elements of Design
Good design can sometimes seem magical, as if the designer stumbled onto the perfect combination of elements that engage and […]
Design decoded: The top 12 easy to read fonts
How important is it to choose the right font for your website? With a legible font, your business’ message comes […]
[with bug] Top 10 graphic design trends to experiment with in 2025
As we approach a new year, fresh, bold and creative graphic design trends are taking the spotlight. Here’s the exciting […]
Holiday packaging ideas: 6 creative ways to wrap, wow and win customers
The holiday season is more than just a time of giving, it’s a powerful opportunity for brands to shine. When […]
Why physical Christmas cards are still popular
We live in the digital age, where e-greetings and texts are quicker than a trip to the mailbox. But nothing […]
14 Christmas signage ideas for the festive season and a few bonus tips
Twinkly lights, stockings and wreaths are, without a doubt, classic Christmas must-haves! But if you run a small business, you […]
14 Corporate Christmas gift ideas: Choosing the perfect presents for your team
Tired of gifting your team the same old boring presents? Time to step up your game and rock this festive […]
31 free holiday fonts for the Christmas season
The holiday season is here again! In the spirit of giving, here are 31 free holiday fonts to use for […]
How to create holiday packaging your customers will love
The holidays are one of the busiest and most exciting times of year for small businesses. But they’re also a […]
50+ Merry Christmas Wishes and Greetings for 2025
Need the best Merry Christmas wishes and greetings for 2025? You’ve found your go-to guide! Christmas is more than just […]
Best unique gift ideas for 2025: the ultimate guide
When searching for cool gifts for friends, loved ones, colleagues, clients and others, explore unique gift ideas because they tend […]