In 2025, logo design trends are about bringing creativity, authenticity and self-expression as designers and brands push back against slick or minimal styles with etchings, waves, brushwork and organic fonts. Elsewhere, letters are sliced, mixed or blown up until they’re almost unrecognizable. Whether you are creating a new logo or want to refresh your logo, businesses can use these logo design trends to elevate their brand. After all, a good logo tells the public about your business and what you can do for them.
So, if you’re looking to modernize your logo, take inspiration from these fun, playful and expressive logo design trends of 2025.
Logo design trends 2025:
Need more inspiration? Take a look at last year’s logo design trends or explore these logo ideas for inspiration.
Mix and Match Type
Conventional wisdom says mixing different letter styles is risky and you should keep fonts and scales similar to avoid confusing consumers. But the Mix and Match Type trend laughs in the face of danger. This modern logo design trend is all about using mismatched letters in logos, mixing fonts and shapes or widths and sizes.
Think of an inventive collage or the movie cliché of a ransom note made of cut-out letters from a magazine or newspaper. It takes inspiration from more recent trends, too, such as the alternating caps Spongebob meme (where text alternates between uppercase and lowercase for a mocking tone) and hacker leet speak (a style of writing using numbers and symbols to replace letters).
This mismatched 2025 trend suits companies who want an informal, attention-grabbing style that speaks to their creative personality. With Mix and Match Type, you can reach for a mix of different fonts that speak to your products, like placing blocky comic letters alongside a free-flowing script. But its letters can also mimic shapes, from bike cogs to kitchen ingredients, that represent your business. It’s an opportunity for designers to add brand personality by leveraging fonts and forms and, most importantly, having fun.
This kitchen accessory designs its logo with sleek block caps and a squiggly carrot. Source: RedFOX❤ via 99designs by Vista
Subtle Icons
Wordmark logos keep it simple: they just feature text with no badges, mascots or artwork. It’s a style that’s super-legible and laser-focused on your brand name. That might sound business-like or boring, but Coca-Cola and FedEx have shown how colors and font choices can bring a ton of personality to simple logos. The Subtle Icon logo trend brings pizzazz to the style by making letters into icons and logos into compelling shapes.
Imaginative word placement or color can make these logos stick in viewers’ minds, while graphical tweaks can turn the letters themselves into artwork.
Start with your brand name and consider how your brand’s image or unique selling point (USP) can give it more personality. It’s a good style for a brand that wants to keep it simple but with a twist. This approach lets you embrace a logo that favors a functional and simplified design while adding some personalization or sparkle.
A jaunty eyelid distinguishes this cosmetics logo. Source: ultrasjarna via 99designs by Vista
A fun flag icon subtly placed in the letter ‘A’ sets this logo apart. Source: thisisremedy via 99designs by Vista
A coffee logo with a mug icon. Source: goopanic via 99designs by Vista
Etched Emblems
This creative logo design trend goes in the opposite direction. It’s an emblem logo, which means the text is set within or next to a badge, seal or crest. These logos often have an old-fashioned feel that harks back to medieval heraldry. Etched Emblems take it to another level by adding intricate, hand-drawn marks that recall etchings or woodcuts. The designs have a physicality and a sense of handwrought craft that sets them apart from the sleek logos that have become increasingly popular in recent years.
This organic family farm has a traditional, etched logo. Source: MoxieMason via 99designs by Vista
An etched cabin in the woods rises over this farm’s name. Source: Darose via 99designs by Vista
This Etched Emblem logo design trend may be particularly relevant for your brand if your products are associated with artisan techniques and mindful, non-digital lifestyles or if you want to underline historical roots or unique characteristics. It’s an approach that resonates with vintage logo design trends, appealing to brands that value tradition.
Details like establishment dates, location and business name can root your brand even more firmly in a specific time and place. Because the illustration and text tend to be separate, you can use both on T-shirts or packaging where the design will have room to breathe, while for business cards or stickers, the standalone logo may work better as the space is smaller.
The badge, date and location give this farm business its traditional credentials. Source: Cristian Popescuu via 99designs by Vista
A Touch of Character
We’ve already seen how subtle touches or mismatched letters can give regular logos a twist, and the trend for quirky designs reaches its 2025 peak right here. Think bubbly characters and fonts, bright colors and organic lines and shapes. Animated creatures or objects may burst out of the lettering, showing that your brand won’t be held back by convention in a style that nods to rubber hose aesthetic.
This kids’ footwear logo features letters desperate to get their shoes on. Source: KONSTABR via 99designs by Vista
Bulging letters and a beaming sun beckon from this merch company’s logo. Source: AnaMaria.Design via 99designs by Vista
This logo design trend is a great option if your business is fun and vibrant and you want to add a personality-packed logo in the rubber hose style and aesthetic through cartoon eyes or playful illustration without creating a fully developed mascot. This approach can also give businesses the flexibility to use a standalone picture or a wordmark for different products or ads.
“Whether it’s a pair of cartoon eyes peeking out from behind a letter or little shoes dangling underneath, these playful touches provide a subtle and effective way for small businesses to capture the uniqueness of their brand’s personality, and connect with their audience without the need for a fully developed mascot.”—Shayne Tilley, GM Logo and Brand at VistaPrint
Elegant Tilted Type
If mix-and-match letters seem a bit too much like showing off, you could consider adjusting your logo letters in a more restrained way that’s stylish but keeps things classy. The Elegant Tilted Type trend builds on minimalist logo design by adding subtle adjustments like varying character font or slanted letters. To follow it, start with a simple, clean logo with a serif font, then experiment with different styles or angles on a few letters at a time.
A sunscreen brand using a slim serif font gets a warm, personal and elevated touch from a slightly slanted ‘S’ and ‘o.’ Source: EWMDesigns via 99designs by Vista
This Korean skincare brand uses minimal and sustainable packaging and practices—starting with its logo. Source: goopanic via 99designs by Vista
These slight tweaks require relatively little change to regular text; they accent your logo rather than transforming it. They’re a great way to draw attention to specific letters or add emphasis at the start or end of a word. These changes can elevate your logo’s look and feel with minimal effort, making a business-like script feel more intimate, softening a bold logo or underlining that your brand does things a little bit differently.
A sunscreen brand using a slim serif font gets a warm, personal and elevated touch from a slightly slanted ‘S’ and ‘o.’ Source: EWMDesigns via 99designs by Vista
This Korean skincare brand uses minimal and sustainable packaging and practices—starting with its logo. Source: goopanic via 99designs by Vista
Fun and Chunky
Some logos move away from traditional lettering, but that doesn’t mean they can’t communicate your brand and its values. This trend is about clever ways to shape and sculpt logos and lettering. Bubble logos, in which letters look rounded and inflated, are a near relation, but these Fun and Chunky letters go further: they’re bigger and chubbier, like a balloon that’s kept on growing.
A drumstick pops from this chicken restaurant’s chunky logo. Source: D’mementor via via 99designs by Vista
These logos may be just a step away from being a blob or unrecognizable, but careful and strategically carved-out letter shapes are enough for people to know the letter and read the logo. They’re another opportunity to weave brand imagery into your logo—like an ‘I’ that grows into a drumstick or a rounded mix of letters perfect for a clothing label that doesn’t limit itself to chain-store sizing. They offer a way to mix signifiers, creating logos that feel modern yet natural or warm but bold.
A pizza restaurant mimics fluffy, rising dough with chunky letters. Source: D’mementor via via 99designs by Vista
This inclusive fashion house has a warm, organic and chunky logo. Source: terracotta via 99designs by Vista
Brilliant Brushwork
Like Etched Emblems, Brilliant Brushwork is all about bringing human creativity back into a machine-tooled, AI-optimized world. That means giving your logo rounded edges, streaky, painterly lines and an artistic feel, hinting at the subtle imperfections that characterize anything handmade. Thick, raw lines mimic brushstrokes, pushing away from synthetic minimalism.
There’s flexibility to this approach: you can bring in brushwork through an image or design in your logo or through the lettering itself. That allows logo designers to mix the polished and the organic, creating a visual cocktail that speaks to a company’s unique characteristics. It’s an approach that’s particularly suitable for brands that use natural materials or ingredients, work to build a sense of community or just want to stand out for their individual approach. The organic and natural feel of this trend also lends itself to an eco-conscious logo design.
“By leaning into subtle imperfections and hand-crafted textures, the Brilliant Brushwork trend is a great way to infuse your logo with a personal touch that reflects the unique personality of your brand.”—Shayne Tilley, GM Logo and Brand at VistaPrint
Brushstrokes slash across the letters of this logo of a conference for young people. Source: Tika Design via via 99designs by Vista
8. Waves and Fades
This trend, Waves and Fades, is about using icons or geometric shapes to create a futuristic and abstract logo design. By adding grainy texture and subtle gradients, these logos have the impression of movement, giving them a dynamic that is often missing from flat vector design.
There’s a mystery to these designs—they could be waves of sound or light, the blur of something half-glimpsed or strange creatures from the depths of the sea.
This creative agency’s logo is mysterious and dynamic. Source: Ascent Agency via 99designs by Vista
The pink and purple streaks of this logo mix with movement and optimism. Source: Arthean via 99designs by Vista
Drawn with darker tones, these logo designs can feel dystopian, while brighter colors may evoke friendliness or mystery. Different wave styles—from electromagnetic to surface waves—offer different design inspirations and associations. Above all, these patterns can suggest progress, making them suitable for everything from tech or education to music.
A black and white logo with blurred outline for the letters. Source: goopanic via 99designs by Vista
A logo with lines that look like waves of light or sound. Source: Ascent Agency via 99designs by Vista
This real-estate investment firm’s logo feels coolly authoritative. Source: Ascent Agency via 99designs by Vista
Sliced Up
This trend isn’t so much about what’s there as what’s taken away. The Sliced Up design trend sees logos cut in half or marked with slashes. Slices are taken from letters while artfully decorating mascots or shapes. Done carelessly, it can look like vandalism—a good look if your business is after a little edge—but it’s also about cleverly adding personality by changing silhouettes. By artfully removing parts of letters or shapes, these designs create intrigue and encourage a second look.
This logo trend pulls a neat trick by adding negative space to a design to add meaning and personality. Breaking down your logo into parts can make consumers think about how things are built and put together, which is an association that can be beneficial whether your business is making clothing, online networks or pizza.
This shaving brand’s logo is naturally slashed in half by a razor. Source: goopanic via 99designs by Vista
A financial and investment company using sliced up negative space. Source: Ascent Agency via 99designs by Vista
A knife company that uses a sliced up letter ‘B’ to add meaning and convey something about their business. Source: reza ernanda via 99designs by Vista
Logos on the rise in 2025
From elegant type to mismatched letters and wild waves, the logo design trends of 2025 are about being different, recognizable and creative. The many organic touches on display represent a move away from the cool, clinical designs. Brands seeking self-expression or sophisticated subtlety will find plenty of opportunities for both. And if 2025’s trends teach us anything, it’s that small adjustments (or additions) can make a big difference to the way your brand is seen. So, if you’re looking to revise your logo, take the latest logo design trends as inspiration and run with them.
