Refresh – 28 company swag ideas with real world examples
Today, in a shift away from inexpensive, disposable giveaway products, many brands are embracing useful, meaningful company swag ideas that […]
The power of signage on Canadian shopping habits
From the posters in your local coffee shop window to eye-catching vehicle wraps, business signage is everywhere. But how much […]
Different types of posters for small business marketing
Choosing the right types of posters for your business can be tricky—there’s no one-size-fits-all approach. The truth is, different posters […]
15 poster fonts to entice new customers
Whether you’re designing a poster to promote a local event or a major product launch, the right font can affect […]
The most common promotional banner materials
Picking the right material for banners impacts the look, durability and effectiveness of promotional signage—ultimately determining whether your sign will […]
A guide to the different types of banners
Need to get the word out in a big way without sounding like a late‑night infomercial? Banners are the low‑tech, […]
Signage in retail stores: The ultimate guide
If you want to attract more foot traffic, increase in-store conversions and strengthen your brand’s presence, well-designed signage in retail […]
What is outdoor advertising? An ultimate guide to outdoor advertising for small businesses
From the iconic days of Mad Men and their broadsheet masterpieces, to jingle-filled TV ads, all the way up to […]
Rewrite: 14 unique and effective small business sign ideas to stand out from the crowd
If you’re an entrepreneur with a standout offering, it’s only natural that you want your business sign ideas to make […]
The VistaPrint guide to signage design: How to design a sign
In a world packed with visual distractions—from the bright colors of a fall afternoon to the flashing lights of city […]
How to make a physical banner for your business
What do a fishing net and a banner have in common? Surprisingly, more than you might expect! While a physical […]
How a vintage visionary launched two bold brands with style
Republished with permission from the Entrepreneur Partner Studio. For Libby Rasmussen, building a brand from scratch was a natural evolution […]
How to make a brochure in 9 simple steps
Brochures are a great way to communicate to target customers what your business is about and what you offer. Whether […]
How to expand your business: A comprehensive guide
If your small business has hit its stride, it’s time to consider expanding! There are many ways to expand a […]
Small business guide: How to grow your business
How do you grow a business? The answer will depend on your stage of development, your sector and your goals. […]
Marketing funnel: What are funnels in marketing?
Starting and maintaining a successful small business takes time, energy and strategic planning. It also requires an understanding of how […]
How do you find your target audience? A step-by-step guide
Imagine launching a new product with a killer marketing campaign, only to realize it hasn’t been seen by the people […]
The ultimate guide to small business marketing in 2025
The latest survey from VistaPrint, in partnership with Wix, captured insights from 1,000 U.S. small business owners and consumers in […]
Marketing strategies for Canadian small businesses in snowbelt cities
Winter isn’t just a season in Canada’s snowbelt—it’s an opportunity for business owners to connect with their customers during colder […]
Marketing trends of 2025: From AI to nostalgia, here’s what’s shaping the future
The marketing trends of 2025 are breaking away from the “tried and true.” This year, it’s about blending retro vibes […]
How to develop the perfect marketing mix for your business
At the center of any successful business strategy is a considered marketing mix that blends the right elements to attract […]
How to create a user persona
Across every industry, across every nation, business people are asking the same question: “What do my customers want?” Never has […]
35 creative advertising ideas (and why they work)
Advertising is an integral part of building a brand. It helps get the word out about who you are, and […]
The principles of marketing, and why they’re important
Whatever business you run, you’ll need a marketing strategy—and it’s likely to be informed by the principles of marketing. Whether […]