Marketing & Advertising

Assorted printed marketing materials in a folder

Digital marketing vs traditional marketing: What’s the difference and how do they work together?

Choosing between digital and traditional marketing can feel like a tough call. But the discussion around digital marketing vs marketing […]

Hands holding a tri-fold brochure on ceramic workshops, surrounded by handmade pottery on a wooden table – example of brochure folds in real use.

Brochure folds explained: Bi-fold vs Tri-fold vs Z-fold brochure types

Brochures remain a cornerstone of marketing collateral for small businesses because they’re tangible, practical and persuasive. Handing someone a brochure […]

Tradeshow giveaways on display: branded water bottles, tote bags, caps and pens in black, white and gold.

Refresh – Trade show giveaways: 13 affordable promotional giveaway ideas

Trade show giveaways can spark conversations, support your brand story and keep you memorable long after the show. In this […]

Marketing trends for 2026: What’s next for digital and offline promotion

Running a small business means juggling a thousand things, and keeping up with marketing changes can feel like yet another […]

Stack of branded skincare postcards featuring a model, promotional offer, and pink-toned design – example of postcard marketing.

How to do postcard marketing: Step-by-step guide

Looking to grab attention and connect with your audience? In a world where digital messages get lost in the clutter, […]

Custom branded hats and t-shirts in blue, white, and black with Pon Poke logo, including a matching pillow – themed merchandise display.

How to make custom hats: Design and print tips

Chances are you’ve seen someone wearing a cap today, or at least scrolled past someone wearing one. Custom hats grab […]

Person applying Meraki Chocolate branded stickers to holiday shipping packages.

Refresh What is Cyber Monday? Plus 5 tips to run a successful Cyber Monday campaign

For many people worldwide, the official holiday season begins the moment Halloween is finished and continues until New Year’s Day. […]

Branded product materials for Little Bee, including paper bag, brochures, jars, candles, t-shirt, stickers, and business cards – a visual example of how to market a product.

How to market a product: Traditional and digital product marketing strategies

Creating a great product is a win in itself—but getting it in front of the right people is where real […]

Illustration of a person explaining principles of marketing on a whiteboard with icons representing graphs, statistics, and ideas.

What are the principles of marketing and why do they matter for small businesses?

No matter what kind of business you run, marketing is how people find, trust and decide to buy from you. […]

Business owner showcasing branded merchandise and company swag ideas at outdoor event booth.

Refresh – 28 company swag ideas with real world examples

Today, in a shift away from inexpensive, disposable giveaway products, many brands are embracing useful, meaningful company swag ideas that […]

Store owner applying adhesive poster to storefront window surrounded by branded products and potted plants — signage for business in action.

The power of signage on Canadian shopping habits

From the posters in your local coffee shop window to eye-catching vehicle wraps, business signage is everywhere. But how much […]

Colorful A-frame sign outside a donut shop with people lined up to enter.

Guide to standard a-frame sizes

When it comes to capturing attention, few tools are as effective as A-frame signs. These portable, freestanding signs are ideal […]