The VistaPrint guide to signage design: How to design a sign
In a world packed with visual distractions—from the bright colors of a fall afternoon to the flashing lights of city […]
How to make a physical banner for your business
What do a fishing net and a banner have in common? Surprisingly, more than you might expect! While a physical […]
How a vintage visionary launched two bold brands with style
Republished with permission from the Entrepreneur Partner Studio. For Libby Rasmussen, building a brand from scratch was a natural evolution […]
How to expand your business: A comprehensive guide
If your small business has hit its stride, it’s time to consider expanding! There are many ways to expand a […]
Small business guide: How to grow your business
How do you grow a business? The answer will depend on your stage of development, your sector and your goals. […]
Marketing funnel: What are funnels in marketing?
Starting and maintaining a successful small business takes time, energy and strategic planning. It also requires an understanding of how […]
How do you find your target audience? A step-by-step guide
Imagine launching a new product with a killer marketing campaign, only to realize it hasn’t been seen by the people […]
The ultimate guide to small business marketing in 2025
The latest survey from VistaPrint, in partnership with Wix, captured insights from 1,000 U.S. small business owners and consumers in […]
Marketing strategies for Canadian small businesses in snowbelt cities
Winter isn’t just a season in Canada’s snowbelt—it’s an opportunity for business owners to connect with their customers during colder […]
Marketing trends of 2025: From AI to nostalgia, here’s what’s shaping the future
The marketing trends of 2025 are breaking away from the “tried and true.” This year, it’s about blending retro vibes […]
How to develop the perfect marketing mix for your business
At the center of any successful business strategy is a considered marketing mix that blends the right elements to attract […]
How to create a user persona
Across every industry, across every nation, business people are asking the same question: “What do my customers want?” Never has […]
35 creative advertising ideas (and why they work)
Advertising is an integral part of building a brand. It helps get the word out about who you are, and […]
The principles of marketing, and why they’re important
Whatever business you run, you’ll need a marketing strategy—and it’s likely to be informed by the principles of marketing. Whether […]
Tips for using outdoor event signs before and at events
Picture this: You’ve pooled resources with several businesses in your neighborhood to co-host a small business block party. Together, you’ll […]
Thinking outside the beanery: How coffee shop merchandise can boost your brand and sales
With coffee shop merchandise, you can spread your cafe's brand in dynamic ways, deepen ties with supporters and generate added revenue.
7 creative candle packaging ideas to light a fire in your customers
Creative candle packaging ideas help your customers light up when they buy or receive a candle. Here are seven ideas for smart candle packaging.
Don’t overlook these 7 unique types of business cards
Every small business is unique, and your business cards should be, too. In fact, the most effective types of business […]
Merch for YouTubers 101: Unleashing the power of branded merchandise
Boost your YouTube game with this guide on creating and selling custom merch for YouTubers. Increase revenue, engagement and grow your brand.
5 types of sticker materials — and how to use them
Sticker materials are a versatile and cost-effective way for small businesses to elevate their branding and promote their products in creative ways.
Stickers for small business: Your complete marketing guide
These days, stickers aren’t just for kids — consumers of all ages love, use and collect them. And as a […]
Make a statement: 10 effective T-shirt quote ideas for your next project
Great T-shirt quote ideas can practically guarantee people will wear your brand around town. Get inspired for your next T-shirt design with these 10 ideas.
4 types of packaging boxes and bags to keep customers coming back
A strong unboxing experience can help you make a great impression! Learn how to use different types of packaging boxes and bags to delight your customers.
5 creative ways to use QR codes on business cards
As a small business owner, there are many creative ways to use QR codes on business cards to enhance your customers' experience.