Marketing & Advertising


Stack of branded skincare postcards featuring a model, promotional offer, and pink-toned design – example of postcard marketing.

How to do postcard marketing: Step-by-step guide

Looking to grab attention and connect with your audience? In a world where digital messages get lost in the clutter, […]

Custom branded hats and t-shirts in blue, white, and black with Pon Poke logo, including a matching pillow – themed merchandise display.

How to make custom hats: Design and print tips

Chances are you’ve seen someone wearing a cap today, or at least scrolled past someone wearing one. Custom hats grab […]

Person applying Meraki Chocolate branded stickers to holiday shipping packages.

Refresh What is Cyber Monday? Plus 5 tips to run a successful Cyber Monday campaign

For many people worldwide, the official holiday season begins the moment Halloween is finished and continues until New Year’s Day. […]

Branded product materials for Little Bee, including paper bag, brochures, jars, candles, t-shirt, stickers, and business cards – a visual example of how to market a product.

How to market a product: Traditional and digital product marketing strategies

Creating a great product is a win in itself—but getting it in front of the right people is where real […]

Illustration of a person explaining principles of marketing on a whiteboard with icons representing graphs, statistics, and ideas.

What are the principles of marketing and why do they matter for small businesses?

No matter what kind of business you run, marketing is how people find, trust and decide to buy from you. […]

Business owner showcasing branded merchandise and company swag ideas at outdoor event booth.

Refresh – 28 company swag ideas with real world examples

Today, in a shift away from inexpensive, disposable giveaway products, many brands are embracing useful, meaningful company swag ideas that […]

Store owner applying adhesive poster to storefront window surrounded by branded products and potted plants — signage for business in action.

The power of signage on Canadian shopping habits

From the posters in your local coffee shop window to eye-catching vehicle wraps, business signage is everywhere. But how much […]

Colorful A-frame sign outside a donut shop with people lined up to enter.

Guide to standard a-frame sizes

When it comes to capturing attention, few tools are as effective as A-frame signs. These portable, freestanding signs are ideal […]

Different types of posters for small business marketing

Choosing the right types of posters for your business can be tricky—there’s no one-size-fits-all approach. The truth is, different posters […]

Colorful store counter with branded poster fonts, coordinated menus, paper bags, and logo stickers.

15 poster fonts to entice new customers

Whether you’re designing a poster to promote a local event or a major product launch, the right font can affect […]

Colorful promotional banner hanging on a white fence, showcasing festive branding and message – example of banner materials in use.

The most common promotional banner materials

Picking the right material for banners impacts the look, durability and effectiveness of promotional signage—ultimately determining whether your sign will […]

Small business owner hanging a branded Gym Sisters banner on her gym’s storefront window.

A guide to the different types of banners

Need to get the word out in a big way without sounding like a late‑night infomercial? Banners are the low‑tech, […]