Marketing & Advertising


Colorful flower stand with smiling business owner, branded A-frame sign, and decorative pillows – inspiring business sign ideas.

Rewrite: 14 unique and effective small business sign ideas to stand out from the crowd

If you’re an entrepreneur with a standout offering, it’s only natural that you want your business sign ideas to make […]

Outdoor banner sign

The VistaPrint guide to signage design: How to design a sign

In a world packed with visual distractions—from the bright colors of a fall afternoon to the flashing lights of city […]

How to make a physical banner for your business

What do a fishing net and a banner have in common? Surprisingly, more than you might expect! While a physical […]

How a vintage visionary launched two bold brands with style

Republished with permission from the Entrepreneur Partner Studio. For Libby Rasmussen, building a brand from scratch was a natural evolution […]

Stack of brochures on a table with highlighted logo and product, showing how to make a brochure stand out.

How to make a brochure in 9 simple steps

Brochures are a great way to communicate to target customers what your business is about and what you offer. Whether […]

Grand opening sign for a new location

How to expand your business: A comprehensive guide

If your small business has hit its stride, it’s time to consider expanding! There are many ways to expand a […]

Marketing planning on a laptop.

Small business guide: How to grow your business

How do you grow a business? The answer will depend on your stage of development, your sector and your goals. […]

Marketing funnel infographic

Marketing funnel: What are funnels in marketing?

Starting and maintaining a successful small business takes time, energy and strategic planning. It also requires an understanding of how […]

How to find your brand's target audience

How do you find your target audience? A step-by-step guide

Imagine launching a new product with a killer marketing campaign, only to realize it hasn’t been seen by the people […]

The ultimate guide to small business marketing in 2025

The latest survey from VistaPrint, in partnership with Wix, captured insights from 1,000 U.S. small business owners and consumers in […]

Winter street decor. Stylish lights and snowflakes

Marketing strategies for Canadian small businesses in snowbelt cities

Winter isn’t just a season in Canada’s snowbelt—it’s an opportunity for business owners to connect with their customers during colder […]

Marketing Trends for 2025

Marketing trends of 2025: From AI to nostalgia, here’s what’s shaping the future

The marketing trends of 2025 are breaking away from the “tried and true.” This year, it’s about blending retro vibes […]