Marketing & Advertising


Outdoor fair stand showcasing signage in retail stores, with coordinated banner, vertical flag, A-sign and smiling vendor and customer.

Signage in retail stores: The ultimate guide

If you want to attract more foot traffic, increase in-store conversions and strengthen your brand’s presence, well-designed signage in retail […]

Colorful donut shop entrance featuring a branded outdoor advertising A sign with logo and matching brand colors.

What is outdoor advertising? An ultimate guide to outdoor advertising for small businesses

From the iconic days of Mad Men and their broadsheet masterpieces, to jingle-filled TV ads, all the way up to […]

Colorful flower stand with smiling business owner, branded A-frame sign, and decorative pillows – inspiring business sign ideas.

Rewrite: 14 unique and effective small business sign ideas to stand out from the crowd

If you’re an entrepreneur with a standout offering, it’s only natural that you want your business sign ideas to make […]

Outdoor banner sign

The VistaPrint guide to signage design: How to design a sign

In a world packed with visual distractions—from the bright colors of a fall afternoon to the flashing lights of city […]

How to make a physical banner for your business

What do a fishing net and a banner have in common? Surprisingly, more than you might expect! While a physical […]

How a vintage visionary launched two bold brands with style

Republished with permission from the Entrepreneur Partner Studio. For Libby Rasmussen, building a brand from scratch was a natural evolution […]

Stack of brochures on a table with highlighted logo and product, showing how to make a brochure stand out.

How to make a brochure in 9 simple steps

Brochures are a great way to communicate to target customers what your business is about and what you offer. Whether […]

Grand opening sign for a new location

How to expand your business: A comprehensive guide

If your small business has hit its stride, it’s time to consider expanding! There are many ways to expand a […]

Marketing planning on a laptop.

Small business guide: How to grow your business

How do you grow a business? The answer will depend on your stage of development, your sector and your goals. […]

Marketing funnel infographic

Marketing funnel: What are funnels in marketing?

Starting and maintaining a successful small business takes time, energy and strategic planning. It also requires an understanding of how […]

How to find your brand's target audience

How do you find your target audience? A step-by-step guide

Imagine launching a new product with a killer marketing campaign, only to realize it hasn’t been seen by the people […]

The ultimate guide to small business marketing in 2025

The latest survey from VistaPrint, in partnership with Wix, captured insights from 1,000 U.S. small business owners and consumers in […]