Marketing & Advertising


35 creative advertising ideas (and why they work)

Advertising is an integral part of building a brand. It helps get the word out about who you are, and […]

The principles of marketing, and why they’re important

Whatever business you run, you’ll need a marketing strategy—and it’s likely to be informed by the principles of marketing. Whether […]

Tips for using outdoor event signs before and at events

Picture this: You’ve pooled resources with several businesses in your neighborhood to co-host a small business block party. Together, you’ll […]

Thinking outside the beanery: How coffee shop merchandise can boost your brand and sales

With coffee shop merchandise, you can spread your cafe's brand in dynamic ways, deepen ties with supporters and generate added revenue.

Woman smelling a candle in a candle shop

7 creative candle packaging ideas to light a fire in your customers

Creative candle packaging ideas help your customers light up when they buy or receive a candle. Here are seven ideas for smart candle packaging.

Don’t overlook these 7 unique types of business cards

Every small business is unique, and your business cards should be, too. In fact, the most effective types of business […]

Woman opening YouTube on her tablet

Merch for YouTubers 101: Unleashing the power of branded merchandise

Boost your YouTube game with this guide on creating and selling custom merch for YouTubers. Increase revenue, engagement and grow your brand.

A surfboard covered in custom branded stickers

5 types of sticker materials — and how to use them

Sticker materials are a versatile and cost-effective way for small businesses to elevate their branding and promote their products in creative ways.

Stickers for small business: Your complete marketing guide

These days, stickers aren’t just for kids — consumers of all ages love, use and collect them. And as a […]

Make a statement: 10 effective T-shirt quote ideas for your next project

Great T-shirt quote ideas can practically guarantee people will wear your brand around town. Get inspired for your next T-shirt design with these 10 ideas.

A dog sits next to a pile of custom branded packaging boxes.

4 types of packaging boxes and bags to keep customers coming back

A strong unboxing experience can help you make a great impression! Learn how to use different types of packaging boxes and bags to delight your customers.

A custom QR code business card in a garden.

5 creative ways to use QR codes on business cards

As a small business owner, there are many creative ways to use QR codes on business cards to enhance your customers' experience.

Marketing for accounting firms: 5 tips to connect with your clients and community beyond Tax Day

Marketing for accounting firms isn't just for tax time. Learn how to develop and maintain client relationships year-round with these five helpful tips.

A small business owner putting a die-cut custom sticker on a coffee cup

Where to put stickers to elevate your marketing efforts

Knowing where to put stickers can drive awareness, engagement and loyalty for small businesses. Consider adding stickers to your marketing arsenal.

How custom food packaging helps deliver your brand

Custom food delivery packaging will help customers easily recognize your business. Here are some steps to make your food deliveries stand out.

An outdoor A-frame sign shows off custom restaurant branding

3 tips to get you started with restaurant branding

Good restaurant branding can elevate your establishment to new heights when it reflects your mission and values. Learn the essentials to get started.

Packaged food and flyers with a QR code for a pizza shop

Tips for using print advertising to increase your digital reach

Print advertising isn't dead. In fact, it may be the key to boosting your reach in person and online. Here's why and how to use it strategically.

Ship it with style: 5 tips for high-impact small business packaging

You know that feeling when you’re expecting a delivery and hear your doorbell ring? Or, perhaps you’re more of an […]

A food truck owner hands a customer a branded paper bag

Your brand, to go: 8 custom restaurant packaging ideas

Custom restaurant packaging can send your brand on-the-go with takeout and leftovers. Here are eight ideas to get you started.

A person looks at a promotional flyer from their mailbox

Harnessing the power of print: How to promote your business locally

Did you know print is still one of the best ways to capture your audience? Here's why, and how to promote your business locally using print assets.

A happy customer with a branded duffel bag and T-shirt

A step-by-step guide on how to make merch for your brand

Learn how to make merch for revenue using a methodical six-step process so you can choose the best products and ensure profit each step of the way.

A custom business card on a table

10 creative places to leave business cards

Finding creative places to leave business cards can help you connect with prospective customers when they need you the most. Here are 10 fresh ideas.

How to use small business promotional products to grow your business

Everyone loves swag. You probably have some branded merch of your own that not only serves a functional purpose but […]

A custom thank you card and gift box

Small business thank you cards: A perfect event follow-up

Small business thank you cards are a great way to stand out from your competitors, build customer loyalty and take advantage of word-of-mouth marketing.