Marketing & Advertising


Business owner showcasing branded merchandise and company swag ideas at outdoor event booth.

Refresh – 28 company swag ideas with real world examples

Today, in a shift away from inexpensive, disposable giveaway products, many brands are embracing useful, meaningful company swag ideas that […]

Store owner applying adhesive poster to storefront window surrounded by branded products and potted plants — signage for business in action.

The power of signage on Canadian shopping habits

From the posters in your local coffee shop window to eye-catching vehicle wraps, business signage is everywhere. But how much […]

Colorful A-frame sign outside a donut shop with people lined up to enter.

Guide to standard a-frame sizes

When it comes to capturing attention, few tools are as effective as A-frame signs. These portable, freestanding signs are ideal […]

Different types of posters for small business marketing

Choosing the right types of posters for your business can be tricky—there’s no one-size-fits-all approach. The truth is, different posters […]

Modern poke restaurant interior with consistent branding across posters, packaging and signage

15 poster fonts to entice new customers

Whether you’re designing a poster to promote a local event or a major product launch, the right font can affect […]

Colorful promotional banner hanging on a white fence, showcasing festive branding and message – example of banner materials in use.

The most common promotional banner materials

Picking the right material for banners impacts the look, durability and effectiveness of promotional signage—ultimately determining whether your sign will […]

Small business owner hanging a branded Gym Sisters banner on her gym’s storefront window.

A guide to the different types of banners

Need to get the word out in a big way without sounding like a late‑night infomercial? Banners are the low‑tech, […]

Outdoor fair stand showcasing signage in retail stores, with coordinated banner, vertical flag, A-sign and smiling vendor and customer.

Signage in retail stores: The ultimate guide

If you want to attract more foot traffic, increase in-store conversions and strengthen your brand’s presence, well-designed signage in retail […]

Colorful donut shop entrance featuring a branded outdoor advertising A sign with logo and matching brand colors.

What is outdoor advertising? An ultimate guide to outdoor advertising for small businesses

From the iconic days of Mad Men and their broadsheet masterpieces, to jingle-filled TV ads, all the way up to […]

Colorful flower stand with smiling business owner, branded A-frame sign, and decorative pillows – inspiring business sign ideas.

Rewrite: 14 unique and effective small business sign ideas to stand out from the crowd

If you’re an entrepreneur with a standout offering, it’s only natural that you want your business sign ideas to make […]

Outdoor banner sign

The VistaPrint guide to signage design: How to design a sign

In a world packed with visual distractions—from the bright colors of a fall afternoon to the flashing lights of city […]

How to make a physical banner for your business

What do a fishing net and a banner have in common? Surprisingly, more than you might expect! While a physical […]