Marketing & Advertising


Person applying Meraki Chocolate branded stickers to holiday shipping packages.

Refresh What is Cyber Monday? Plus 5 tips to run a successful Cyber Monday campaign

For many people worldwide, the official holiday season begins the moment Halloween is finished and continues until New Year’s Day. […]

Branded product materials for Little Bee, including paper bag, brochures, jars, candles, t-shirt, stickers, and business cards – a visual example of how to market a product.

How to market a product: Traditional and digital product marketing strategies

Creating a great product is a win in itself—but getting it in front of the right people is where real […]

principles of marketing illustration showing business presentation on marketing strategy and customer engagement concepts

What are the principles of marketing and why do they matter for small businesses?

No matter what kind of business you run, marketing is how people find, trust and decide to buy from you. […]

Business owner showcasing branded merchandise and company swag ideas at outdoor event booth.

Refresh – 28 company swag ideas with real world examples

Today, in a shift away from inexpensive, disposable giveaway products, many brands are embracing useful, meaningful company swag ideas that […]

Store owner applying adhesive poster to storefront window surrounded by branded products and potted plants — signage for business in action.

The power of signage on Canadian shopping habits

From the posters in your local coffee shop window to eye-catching vehicle wraps, business signage is everywhere. But how much […]

Colorful A-frame sign outside a donut shop with people lined up to enter.

Guide to standard a-frame sizes

When it comes to capturing attention, few tools are as effective as A-frame signs. These portable, freestanding signs are ideal […]

Different types of posters for small business marketing

Choosing the right types of posters for your business can be tricky—there’s no one-size-fits-all approach. The truth is, different posters […]

Modern poke restaurant interior with consistent branding across posters, packaging and signage

15 poster fonts to entice new customers

Whether you’re designing a poster to promote a local event or a major product launch, the right font can affect […]

Colorful promotional banner hanging on a white fence, showcasing festive branding and message – example of banner materials in use.

The most common promotional banner materials

Picking the right material for banners impacts the look, durability and effectiveness of promotional signage—ultimately determining whether your sign will […]

Small business owner hanging a branded Gym Sisters banner on her gym’s storefront window.

A guide to the different types of banners

Need to get the word out in a big way without sounding like a late‑night infomercial? Banners are the low‑tech, […]

Outdoor fair stand showcasing signage in retail stores, with coordinated banner, vertical flag, A-sign and smiling vendor and customer.

Signage in retail stores: The ultimate guide

If you want to attract more foot traffic, increase in-store conversions and strengthen your brand’s presence, well-designed signage in retail […]

Colorful donut shop entrance featuring a branded outdoor advertising A sign with logo and matching brand colors.

What is outdoor advertising? An ultimate guide to outdoor advertising for small businesses

From the iconic days of Mad Men and their broadsheet masterpieces, to jingle-filled TV ads, all the way up to […]