Marketing & Advertising
Refresh What is Cyber Monday? Plus 5 tips to run a successful Cyber Monday campaign
For many people worldwide, the official holiday season begins the moment Halloween is finished and continues until New Year’s Day. […]
How to market a product: Traditional and digital product marketing strategies
Creating a great product is a win in itself—but getting it in front of the right people is where real […]
What are the principles of marketing and why do they matter for small businesses?
No matter what kind of business you run, marketing is how people find, trust and decide to buy from you. […]
Refresh – 28 company swag ideas with real world examples
Today, in a shift away from inexpensive, disposable giveaway products, many brands are embracing useful, meaningful company swag ideas that […]
The power of signage on Canadian shopping habits
From the posters in your local coffee shop window to eye-catching vehicle wraps, business signage is everywhere. But how much […]
Guide to standard a-frame sizes
When it comes to capturing attention, few tools are as effective as A-frame signs. These portable, freestanding signs are ideal […]
Different types of posters for small business marketing
Choosing the right types of posters for your business can be tricky—there’s no one-size-fits-all approach. The truth is, different posters […]
15 poster fonts to entice new customers
Whether you’re designing a poster to promote a local event or a major product launch, the right font can affect […]
The most common promotional banner materials
Picking the right material for banners impacts the look, durability and effectiveness of promotional signage—ultimately determining whether your sign will […]
A guide to the different types of banners
Need to get the word out in a big way without sounding like a late‑night infomercial? Banners are the low‑tech, […]
Signage in retail stores: The ultimate guide
If you want to attract more foot traffic, increase in-store conversions and strengthen your brand’s presence, well-designed signage in retail […]
What is outdoor advertising? An ultimate guide to outdoor advertising for small businesses
From the iconic days of Mad Men and their broadsheet masterpieces, to jingle-filled TV ads, all the way up to […]