Marketing & Advertising


Using a marketing mix of digital and traditional tactics

How to develop the perfect marketing mix for your business

At the center of any successful business strategy is a considered marketing mix that blends the right elements to attract […]

How to create a user persona

Across every industry, across every nation, business people are asking the same question: “What do my customers want?” Never has […]

35 creative advertising ideas (and why they work)

Advertising is an integral part of building a brand. It helps get the word out about who you are, and […]

The principles of marketing, and why they’re important

Whatever business you run, you’ll need a marketing strategy—and it’s likely to be informed by the principles of marketing. Whether […]

Tips for using outdoor event signs before and at events

Picture this: You’ve pooled resources with several businesses in your neighborhood to co-host a small business block party. Together, you’ll […]

Thinking outside the beanery: How coffee shop merchandise can boost your brand and sales

With coffee shop merchandise, you can spread your cafe’s brand in dynamic ways, deepen ties with supporters and generate added revenue.

Woman smelling a candle in a candle shop

7 creative candle packaging ideas to light a fire in your customers

Creative candle packaging ideas help your customers light up when they buy or receive a candle. Here are seven ideas for smart candle packaging.

Don’t overlook these 7 unique types of business cards

Every small business is unique, and your business cards should be, too. In fact, the most effective types of business […]

Woman opening YouTube on her tablet

Merch for YouTubers 101: Unleashing the power of branded merchandise

Boost your YouTube game with this guide on creating and selling custom merch for YouTubers. Increase revenue, engagement and grow your brand.

A surfboard covered in custom branded stickers

5 types of sticker materials — and how to use them

Sticker materials are a versatile and cost-effective way for small businesses to elevate their branding and promote their products in creative ways.

Stickers for small business: Your complete marketing guide

These days, stickers aren’t just for kids — consumers of all ages love, use and collect them. And as a […]

Make a statement: 10 effective T-shirt quote ideas for your next project

Great T-shirt quote ideas can practically guarantee people will wear your brand around town. Get inspired for your next T-shirt design with these 10 ideas.