Ideas & Advice

Tips, trends and insights to grow your small business

What to write in a wedding card: Thoughtful wishes for every couple When it comes to celebrating a couple’s big […]

Creative holiday packaging ideas for small businesses

[new] 5 creative holiday packaging ideas for small businesses

What is on the outside of your packages should be just as special as the products inside. The holiday season […]

8 Best Fonts for Posters: How to choose the right one

Choosing the right font for your poster plays a key role in how your message is received. It can determine […]

8 Best Fonts for Posters: How to choose the right one

Choosing the right font for your poster plays a key role in how your message is received. It can determine […]

Smiling small business owner behind a branded poke counter, wearing a matching sweatshirt and surrounded by consistent packaging and signage

How to spot, prevent and heal small business owner burnout

Running a small business is exciting, but it can quickly turn into a 24/7 grind. No matter how passionate you […]

Redesign resolution: A new look sparks a brand transformation

MY MARKETING MUST-HAVES Redesign resolution: A new look sparks a brand transformation Estimated reading time: 6 minutes A new year […]

Colorful PomPom business cards scattered on a table with yarn balls – inspiration for how to design a business card.

How to Design a Business Card: The Ultimate Guide

Your business card is often the first impression someone has of your brand—so make it count. In this guide on […]

2024 Christmas marketing tips for your small business

The economic landscape may not look particularly encouraging right now, but Christmas is fast approaching and it traditionally ushers in […]

unique business cards

[new] 38 unique business cards that will make you stand out

Your business has personality. So why does your card disappear into a stack of white rectangles? Unique business cards help […]

types of business card paper

[new] A guide to types of business card paper

The right business card paper can sharpen your design, make colors stand out and give your card the look and […]

best business card design software for your brand

[new] The best business card design software for your brand

The right business card design software can help you create a polished, print-ready card without turning a five-minute job into […]

Stack of branded promotional cards with bold yellow design and marketing message held in hands over printed marketing materials

An ultimate guide to print marketing materials: 13 types of printed marketing collateral and how to use them

Print marketing materials are one of the simplest ways to make your business feel real, memorable and established – right […]

The ultimate business conference checklist

Planning a business conference can feel like an overwhelming project, especially for small business teams that are juggling multiple roles […]

Large birthday yard sign in front of a suburban home spelling out Happy 10th Birthday Cameron with sports-themed graphics

How to make birthday yard signs: An easy guide with fun, festive ideas

Birthday yard signs are still one of the most high-impact, low-stress ways to celebrate your favorite people. They’re bold, they’re […]

Assorted printed marketing materials in a folder

Digital marketing vs traditional marketing: What’s the difference and how do they work together?

Choosing between digital and traditional marketing can feel like a tough call. But the discussion around digital marketing vs marketing […]

Hands holding a tri-fold brochure on ceramic workshops, surrounded by handmade pottery on a wooden table – example of brochure folds in real use.

Brochure folds explained: Bi-fold vs Tri-fold vs Z-fold brochure types

Brochures remain a cornerstone of marketing collateral for small businesses because they’re tangible, practical and persuasive. Handing someone a brochure […]

[archived] How to Use Stamps for Branding and Promotion

Your business has endless repetitive tasks and processes, whether you’re filing another document or sending another piece of mail. Business […]

how to use the back of business cards

[new] How to use the back of business cards: 11 creative design ideas

Business cards may be small, but that doesn’t mean you have to squeeze everything onto one side. While your logo, […]

Master international business card etiquette to build trust abroad. Learn country-specific customs, digital card rules and how to navigate global networking.

[new] How to master international business card etiquette to win global clients

Business cards may be used worldwide, but the rules for exchanging them aren’t universal. In Japan, writing on someone’s card […]

Business card design by industry

Business card design by industry: trends, compliance and interactive tools

A business card should feel like a natural extension of the work you do. But the same design choices won’t […]

Hand holding a colorful POM POM business card in front of a bright blue bench.

[new] 10 types of business cards for small businesses

Every small business is unique, and your business cards should be, too.  The best one for you depends on what […]

mini card sizes, benefits, creative uses and design tips to make a big impression with a smaller format.

Why choose small business cards? Meet the mini card trend making a big impression

Business cards are getting a trim. Mini formats are gaining ground – but why choose small business cards when the […]

How to create nutrition labels: A guide for beginners

Whether you’re selling cookies at a farmers market or scaling a home-based hot sauce brand, learning how to create nutrition […]

Product packaging design tips example with custom branded packaging boxes featuring cohesive colors and premium presentation

Product packaging design tips: 5 ways to make your product market itself

Done well, product packaging becomes one of your hardest-working marketing tools. The right box, label, mailer or sleeve can act […]

Color contrast for web design: 19 color contrast design examples

Color contrast is one of the fastest ways to improve the clarity, usability and overall professionalism of a design. A […]

The 6 UX design basics every small business website needs to follow

Most customers don’t discover your business through your website first. They find you through a social post, a business card, […]

How to use AI for small business design

AI helps small business owners create design ideas, visuals, marketing concepts and first drafts faster. It supports everything from social […]

12 easy-to-read fonts: Simple fonts and what makes them readable

With easy-to-read fonts, your brand message comes through loud and clear. The fonts you choose are a key component of […]

The 7 principles of design and how to use them (with infographic)

Design differs from art in that it has to have a purpose. Visually, this functionality is interpreted by making sure […]

RGB vs CMYK color mode comparison showing overlapping red, green and blue circles next to cyan, magenta, yellow and black circles.

RGB vs CMYK: What’s the difference?

Whether you’re a designer or you’re getting a design, it’s important to know the difference between RGB vs. CMYK color […]

Collage of the world's most famous logos

40 famous logos and what you can learn from them

The most recognizable and famous logos belong to some of the most well-known organizations and brands. These popular logos often […]

NPIB48366-Brochures-GBB-Zfold-001

The importance of visual weight and hierarchy in graphic design

Hierarchy in graphic design is how you guide a viewer’s eyes to read your design. Strong hierarchy helps you communicate […]

[New] Holiday giveaway ideas for your small business: A complete multi-seasonal guide

The holiday season can be one of the busiest times of year for a small business, so any promotion you […]

Secret Santa gift ideas with wrapping paper

[new] Secret Santa gift ideas for every budget and workplace

A Secret Santa exchange is a fun way to bring your team or friendship group together at Christmas. The best […]

hand opening gift basket to see christmas card

[new] Holiday gift basket ideas for business clients

Building a business is hard work, and the holidays are a popular time to show appreciation to the people who […]

Hand holding a typographic Christmas card reading “Buon Natale” in front of a Christmas tree.

Beyond the family portrait: 12 stunning non-photo Christmas card ideas for 2026

Family and team photo cards are a holiday classic, but they’re not the only way to send something memorable. Whether […]

Selection of holiday cards with similar colors of muted reds and greens but different designs and styles

Christmas card suggestions: Navigating business vs. personal greetings

Christmas card suggestions are everywhere – but you need the right one for the right person, whether they’re your friend, […]

What to write in a Christmas card

[new] What to write in a Christmas card: The ultimate holiday wording guide

You’ve picked the card, chosen the photo and checked every name on your mailing list. Now for the part that […]

Custom holiday cards ideas for small businesses

[new] Custom holiday cards for businesses: Ideas, inspiration and how-to

Custom holiday cards are one of the easiest ways to remind customers why they enjoy doing business with you. A […]

Christmas card photo ideas and collages

Picture perfect: Christmas card photo ideas and collages

Capturing the perfect family photo for your annual greeting cards is a joyful moment, but coordinating the shoot can also […]