Ideas & Advice
Tips, trends and insights to grow your small business
[new] 5 creative holiday packaging ideas for small businesses
What is on the outside of your packages should be just as special as the products inside. The holiday season […]
8 Best Fonts for Posters: How to choose the right one
Choosing the right font for your poster plays a key role in how your message is received. It can determine […]
8 Best Fonts for Posters: How to choose the right one
Choosing the right font for your poster plays a key role in how your message is received. It can determine […]
How to spot, prevent and heal small business owner burnout
Running a small business is exciting, but it can quickly turn into a 24/7 grind. No matter how passionate you […]
Redesign resolution: A new look sparks a brand transformation
MY MARKETING MUST-HAVES Redesign resolution: A new look sparks a brand transformation Estimated reading time: 6 minutes A new year […]
How to Design a Business Card: The Ultimate Guide
Your business card is often the first impression someone has of your brand—so make it count. In this guide on […]
2024 Christmas marketing tips for your small business
The economic landscape may not look particularly encouraging right now, but Christmas is fast approaching and it traditionally ushers in […]
[new] 38 unique business cards that will make you stand out
Your business has personality. So why does your card disappear into a stack of white rectangles? Unique business cards help […]
[new] A guide to types of business card paper
The right business card paper can sharpen your design, make colors stand out and give your card the look and […]
[new] The best business card design software for your brand
The right business card design software can help you create a polished, print-ready card without turning a five-minute job into […]
An ultimate guide to print marketing materials: 13 types of printed marketing collateral and how to use them
Print marketing materials are one of the simplest ways to make your business feel real, memorable and established – right […]
The ultimate business conference checklist
Planning a business conference can feel like an overwhelming project, especially for small business teams that are juggling multiple roles […]
How to make birthday yard signs: An easy guide with fun, festive ideas
Birthday yard signs are still one of the most high-impact, low-stress ways to celebrate your favorite people. They’re bold, they’re […]
Digital marketing vs traditional marketing: What’s the difference and how do they work together?
Choosing between digital and traditional marketing can feel like a tough call. But the discussion around digital marketing vs marketing […]
Brochure folds explained: Bi-fold vs Tri-fold vs Z-fold brochure types
Brochures remain a cornerstone of marketing collateral for small businesses because they’re tangible, practical and persuasive. Handing someone a brochure […]
[archived] How to Use Stamps for Branding and Promotion
Your business has endless repetitive tasks and processes, whether you’re filing another document or sending another piece of mail. Business […]
[new] How to use the back of business cards: 11 creative design ideas
Business cards may be small, but that doesn’t mean you have to squeeze everything onto one side. While your logo, […]
[new] How to master international business card etiquette to win global clients
Business cards may be used worldwide, but the rules for exchanging them aren’t universal. In Japan, writing on someone’s card […]
Business card design by industry: trends, compliance and interactive tools
A business card should feel like a natural extension of the work you do. But the same design choices won’t […]
[new] 10 types of business cards for small businesses
Every small business is unique, and your business cards should be, too. The best one for you depends on what […]
Why choose small business cards? Meet the mini card trend making a big impression
Business cards are getting a trim. Mini formats are gaining ground – but why choose small business cards when the […]
How to create nutrition labels: A guide for beginners
Whether you’re selling cookies at a farmers market or scaling a home-based hot sauce brand, learning how to create nutrition […]
Product packaging design tips: 5 ways to make your product market itself
Done well, product packaging becomes one of your hardest-working marketing tools. The right box, label, mailer or sleeve can act […]
Color contrast for web design: 19 color contrast design examples
Color contrast is one of the fastest ways to improve the clarity, usability and overall professionalism of a design. A […]
The 6 UX design basics every small business website needs to follow
Most customers don’t discover your business through your website first. They find you through a social post, a business card, […]
How to use AI for small business design
AI helps small business owners create design ideas, visuals, marketing concepts and first drafts faster. It supports everything from social […]
12 easy-to-read fonts: Simple fonts and what makes them readable
With easy-to-read fonts, your brand message comes through loud and clear. The fonts you choose are a key component of […]
The 7 principles of design and how to use them (with infographic)
Design differs from art in that it has to have a purpose. Visually, this functionality is interpreted by making sure […]
RGB vs CMYK: What’s the difference?
Whether you’re a designer or you’re getting a design, it’s important to know the difference between RGB vs. CMYK color […]
40 famous logos and what you can learn from them
The most recognizable and famous logos belong to some of the most well-known organizations and brands. These popular logos often […]
The importance of visual weight and hierarchy in graphic design
Hierarchy in graphic design is how you guide a viewer’s eyes to read your design. Strong hierarchy helps you communicate […]
[New] Holiday giveaway ideas for your small business: A complete multi-seasonal guide
The holiday season can be one of the busiest times of year for a small business, so any promotion you […]
[new] Secret Santa gift ideas for every budget and workplace
A Secret Santa exchange is a fun way to bring your team or friendship group together at Christmas. The best […]
[new] Holiday gift basket ideas for business clients
Building a business is hard work, and the holidays are a popular time to show appreciation to the people who […]
Beyond the family portrait: 12 stunning non-photo Christmas card ideas for 2026
Family and team photo cards are a holiday classic, but they’re not the only way to send something memorable. Whether […]
Christmas card suggestions: Navigating business vs. personal greetings
Christmas card suggestions are everywhere – but you need the right one for the right person, whether they’re your friend, […]
[new] What to write in a Christmas card: The ultimate holiday wording guide
You’ve picked the card, chosen the photo and checked every name on your mailing list. Now for the part that […]
[new] Custom holiday cards for businesses: Ideas, inspiration and how-to
Custom holiday cards are one of the easiest ways to remind customers why they enjoy doing business with you. A […]
Picture perfect: Christmas card photo ideas and collages
Capturing the perfect family photo for your annual greeting cards is a joyful moment, but coordinating the shoot can also […]