Ideas & Advice
Tips, trends and insights to grow your small business
8 Best Fonts for Posters: How to choose the right one
Choosing the right font for your poster plays a key role in how your message is received. It can determine […]
8 Best Fonts for Posters: How to choose the right one
Choosing the right font for your poster plays a key role in how your message is received. It can determine […]
How to spot, prevent and heal small business owner burnout
Running a small business is exciting, but it can quickly turn into a 24/7 grind. No matter how passionate you […]
Redesign resolution: A new look sparks a brand transformation
MY MARKETING MUST-HAVES Redesign resolution: A new look sparks a brand transformation Estimated reading time: 6 minutes A new year […]
How to Design a Business Card: The Ultimate Guide
Your business card is often the first impression someone has of your brand—so make it count. In this guide on […]
2024 Christmas marketing tips for your small business
The economic landscape may not look particularly encouraging right now, but Christmas is fast approaching and it traditionally ushers in […]
Rewrite – The 9 types of packaging
When you’re competing in a crowded marketplace, standing out and getting brand recognition is key. Your product packaging design is […]
An ultimate guide to print marketing materials: 13 types of printed marketing collateral and how to use them
Print marketing materials are one of the simplest ways to make your business feel real, memorable and established – right […]
The ultimate business conference checklist
Planning a business conference can feel like an overwhelming project, especially for small business teams that are juggling multiple roles […]
How to make birthday yard signs: An easy guide with fun, festive ideas
Birthday yard signs are still one of the most high-impact, low-stress ways to celebrate your favorite people. They’re bold, they’re […]
Digital marketing vs traditional marketing: What’s the difference and how do they work together?
Choosing between digital and traditional marketing can feel like a tough call. But the discussion around digital marketing vs marketing […]
Brochure folds explained: Bi-fold vs Tri-fold vs Z-fold brochure types
Brochures remain a cornerstone of marketing collateral for small businesses because they’re tangible, practical and persuasive. Handing someone a brochure […]
Refresh – Trade show giveaways: 13 affordable promotional giveaway ideas
Trade show giveaways can spark conversations, support your brand story and keep you memorable long after the show. In this […]
Marketing trends for 2026: What’s next for digital and offline promotion
Running a small business means juggling a thousand things, and keeping up with marketing changes can feel like yet another […]
How to do postcard marketing: Step-by-step guide
Looking to grab attention and connect with your audience? In a world where digital messages get lost in the clutter, […]
[archived] How to Use Stamps for Branding and Promotion
Your business has endless repetitive tasks and processes, whether you’re filing another document or sending another piece of mail. Business […]
How to create the perfect mailer box design
A strong mailer box design can build excitement for an order before it’s even opened. For e-commerce brands, packaging helps […]
How to budget your packaging costs
If you’re a small business owner, you know profitability matters. One of the best ways to protect your margins is […]
How restaurant branding shapes where Americans eat and drink (survey)
Americans order from restaurants all week, in all sorts of ways. But with prices rising and income growth slowing, diners […]
How to make a custom stamp for business branding and promotion
The custom stamp is the single most cost-effective tool for physical branding – from packaging and labels to loyalty cards […]
How to create a strong brand personality (and why it’s important)
How people perceive your brand personality is subjective – but extremely important. According to Harvard Business School, 95% of purchasing […]
The best fonts for business cards: Business card font size explained
In this guide, we’ll dive into why typography makes or breaks a business card, and we’ll discuss the most reliable, […]
40 famous logos and what you can learn from them
The most recognizable and famous logos belong to some of the most well-known organizations and brands. These popular logos often […]
The importance of visual weight and hierarchy in graphic design
Hierarchy in graphic design is how you guide a viewer’s eyes to read your design. Strong hierarchy helps you communicate […]
Mood board examples for brand inspiration
You’re trying to explain your brand vision to a designer, client or printer. You know you want something bold but […]
How to create a logo in Illustrator step by step [for Memsource]
Creating a logo in Adobe Illustrator gives you complete creative control over your brand identity. Illustrator uses vector graphics rather […]
How to create a logo in Illustrator step by step
Creating a logo in Adobe Illustrator gives you complete creative control over your brand identity. Illustrator uses vector graphics rather […]
Balance in graphic design: A simple guide
If you’ve ever looked at a flyer and wondered why it felt kind of… off… you were probably reacting to […]
Retractable banner examples and ideas for business use
Retractable banners are great for events and trade shows, but they can also be used year-round. A good business banner […]
Rewrite – Attract attention with these signage design tips
You’ve only got a few seconds to grab attention with your sign and get someone to act, whether that’s walking […]
9 affordable ideas for holiday marketing in 2025
Another holiday season is here—the busiest stretch of the year for small business owners. As shoppers head out to celebrate […]
42 Secret Santa gift ideas for every budget (for uk)
Secret Santa is a fun, festive tradition where friends or colleagues secretly buy a gift for someone else in the […]
Business holiday prep—an 8-week framework
Business holiday prep is a summer sport disguised as a winter event, and Q2 is the window that separates the […]
14 Christmas signage ideas for the holiday season and a few bonus tips
Twinkly lights, stockings and wreaths are timeless holiday staples. But if you run a small business, there’s one thing that […]
Holiday gift basket ideas for small businesses
The holidays are the perfect time to show a little extra appreciation to the people who help your business thrive: […]
30 creative corporate Christmas gifts your employees will love in 2025
Looking for creative corporate Christmas gifts to give your employees this holiday season? Go beyond the traditional options and give […]
10 Holiday marketing tips for small businesses
The holiday season, from Black Friday to New Year’s, is a golden marketing opportunity for small businesses. For small business […]
Refresh – 6 holiday giveaway ideas for your small business
Looking for holiday giveaway ideas that make an impact? Whether you go for free gifts or festive contests, giveaways are […]